Senior OOH Strategist at Horizon Media | United States | Rezi

Senior OOH Strategist at Horizon Media

Senior OOH Strategist

Horizon Media · United States

Today

Senior OOH Strategist

Horizon Media · United States

a day ago
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About the Role

Horizon Media is seeking a candidate to develop and present strategically focused plans and recommendations, steward OOH media plans from inception through completion, and manage internal and external relationships. This role involves cross-checking plans for accuracy, maintaining client document quality, and staying updated on OOH space trends. The position also includes educating Business Solutions on OOH developments and overseeing the contracting process for media buys.

Responsibilities

  • Develop and present strategically focused plans and recommendations, in collaboration with OOH Supervisor/Associate Director
  • Write department POVs on new opportunities and seek new trends and opportunities within the industry
  • Stewardship of OOH media plans from inception through completion
  • Issue RFPs to all appropriate vendors
  • Negotiate OOH media buys
  • Provide back-up research data in support of OOH recommendations
  • Provide unit maps in support of recommendation
  • Work with Business Solutions Team to ensure plans are on strategy and meet client objectives
  • Oversee posting of media to campaign is executed accurately and in a timely manner
  • Oversee traffic and production process to ensure proper approvals are received and creative/materials are delivered to vendors on time
  • Participate in potential market rides when available
  • Cross check plans and all supporting documents for accuracy (billing, specs, contracts, etc.)
  • Keep team updated on the status and timing of deliverables
  • Ensure client documents (decks, POP & POVs) are clear, concise and client ready
  • Maintain a thorough understanding of account/client nuances
  • Manage internal and external relationships; maintain and strengthen communication across Business Solutions team and vendors
  • Maintain an in-depth knowledge of available vendors and media formats in markets relevant to assigned client(s)
  • Attend vendor meetings and presentations, participate as an active stakeholder on behalf of your clients
  • Guide junior team members through planning process and assist with day-to-day account maintenance, if needed
  • Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter
  • Stay up to date on the OOH space and trends, maintain familiarity with vendor updates and offerings
  • Continue to advance knowledge and learn about the media industry, Horizon Media, and our clients
  • Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions
  • Participate in strategy development and brainstorming meetings with Business Solutions team
  • Collaborate with OOH vendors to bring innovative, engaging, and creative ideas to clients
  • Educate Business Solutions on status, processes, and new developments in the OOH space
  • Oversee the contracting process for approved media buys to ensure adherence to process
  • Oversee Assistant Strategist’s follow-up in collecting signed ATBs, counter-signed contracts
  • Guide team in setting goals, project tasks and timelines
  • Provide education on best practices, media principles, and industry at large
  • Participate in interview process for Assistant/Planner roles

Requirements

  • A strong, effective communicator
  • A problem solver with the ability to develop creative solutions
  • Excited to mentor and teach team members
  • Detail oriented with strong organizational skills
  • An effective time manager, comfortable working with multiple timelines and deliverables
  • Comfortable working within large sets of data and numbers
  • A team player, willing to roll up your sleeves
  • Takes pride in ownership of work and demonstrates accountability
  • Consistently motivated, proactive, and resourceful
  • Interested in the media landscape, with a desire to innovate and keep up with trends
  • A supporter of and advocate for diversity, equity and inclusion
  • BA/BS Degree or relevant work experience
  • 2-3 years media planning and buying experience
  • Strong analytical and quantitative skills
  • Understanding of media planning terms and concepts such as GRPs, ROI, reach and frequency
  • Understanding of Geopath measurement methodology as well as various other available media research tools and studies available
  • Proficiency working within Microsoft Excel and PowerPoint

Skills

  • OOH media planning
  • Negotiation
  • RFP issuance
  • Vendor management
  • Client communication
  • Microsoft Excel
  • Microsoft PowerPoint
  • Data analysis
  • Mentorship

Location

  • New York City
  • Los Angeles
  • Toronto

Work Type

  • Hybrid

Experience Level

  • 2-3 years media planning and buying experience

Education Level

  • BA/BS Degree or relevant work experience

Salary/Compensations

  • $66,300.00 - $80,000.00

Benefits

  • Discretionary bonus
  • Health insurance coverage
  • Life and disability insurance
  • Retirement savings plans
  • Company paid holidays
  • Unlimited paid time off (PTO)
  • Mental health and wellness resources
  • Pet insurance
  • Childcare resources
  • Identity theft insurance
  • Fertility assistance programs
  • Fitness reimbursement

About the Company

  • Horizon Media, founded in 1989, is a marketing and advertising firm recognized for its innovative approach and personal client service.
  • The company is known for its culture and is consistently named to Best Places to Work lists.
  • Horizon Media values diverse perspectives and strives for an inclusive environment where employees feel welcomed, safe, and empowered.
  • The company's success is attributed to hiring talented individuals, challenging them, and providing growth opportunities.

Equal Opportunity

  • Horizon Media is proud to be an equal opportunity workplace.
  • We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
  • We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.