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About the Role
The Consumer Marketing Team at Universal Music Group is seeking an experienced media buyer for its growing in-house media team. This role is responsible for the execution and day-to-day management of all media for all of UMG’s US labels, with artist success as the ultimate metric.
Responsibilities
- Act as the primary digital media expert for US labels, buying, optimization, reporting and eCommerce strategy.
- Liaise with label planning teams to develop media strategies and campaigns.
- Execute, manage, and optimize digital media campaigns to maximize conversion value.
- Develop and manage paid eCommerce campaigns across social, search, native, programmatic and direct programs.
- Create custom audiences, book and optimize campaigns in Facebook, Twitter, Google Ad-words, and other DSPs.
- Possess strong technical understanding of programmatic audience buying.
- Understand pixel implementation on websites for data collection and conversion tracking.
- Identify target audiences and analyze their characteristics, behaviors, and media habits.
- Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded.
- Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary.
- Research and record trends, innovations, and changes that affect media buying.
- Aid in educating the digital & marketing teams on best-practices and data driven techniques.
- Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable.
- Implement test initiatives such as landing page, A/B testing, multivariate testing, offer testing, as needed.
- Provide recommendations on landing pages, websites and overall user experience to optimize paid conversions.
Requirements
- 2+ years’ professional media-related/agency experience.
- 2+ years experience placing buys directly on media platforms, including Google Ads Manager, Meta Business Manager, TikTok Ads Manager, and other Social DSPs.
- Proven experience driving eCommerce revenue growth and online lead generation with paid media.
- Strong written and verbal communication skills.
- Ability to handle heavy workload, mediating many demands and requests with strong problem-solving drive.
- Knowledge and understanding of Google Shopping Campaigns, Facebook Catalog Manager, and Shopify.
- You build great relationships with clients, vendors, and reps.
- Proficiency in Word, Excel and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings.
- Familiarity/experience with Google Analytics or other analytics platforms(Domo, Datorama, etc.).
- Passionate music fan.
Skills
- Digital media
- Paid search
- Social media advertising
- Programmatic advertising
- Display advertising
- Video advertising
- Mobile advertising
- Emerging media
- New technology platforms
- eCommerce strategy
- Campaign optimization
- Audience creation
- Campaign management
- Facebook Ads Manager
- Twitter Ads
- Google Adwords
- DSPs
- Programmatic audience buying
- Pixel implementation
- Data collection
- Conversion tracking
- Brand safety
- Ad fraud prevention
- Viewability standards
- Insertion orders
- Landing page optimization
- A/B testing
- Multivariate testing
- Offer testing
- User experience optimization
- Google Shopping Campaigns
- Facebook Catalog Manager
- Shopify
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Google Analytics
Location
- US
Work Type
- Permanent
- Full-time
Experience Level
- 2+ years professional media-related/agency experience
- 2+ years experience placing buys directly on media platforms
Education Level
- Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications
Salary/Compensations
- $49,410 - $80,000
Benefits
- Comprehensive medical, dental, and vision coverage
- 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance
- Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
About the Company
- Universal Music Group is the world’s leading music company.
- We are committed to artistry, innovation and entrepreneurship.
- We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.
Equal Opportunity
- Universal Music Group is an Equal Opportunity Employer.
- We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
- UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.