Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Manager, Marketing will be accountable for the execution and measurement of all marketing campaigns supporting the for-profit products and services of CHS. The role involves leveraging market intelligence, customer analytics, and marketing best practices to design campaigns that meet targets and deliver strong ROI. This position requires collaboration with internal teams and external agencies to deliver best-in-class marketing communications across earned, owned, and paid channels.

Responsibilities

Execute and measure marketing campaigns for CHS's for-profit products and services.
Leverage market intelligence, customer analytics, and marketing best practices to design campaigns.
Ensure delivery of best-in-class marketing communications to support end-to-end campaigns.
Effectively leverage earned, owned, and paid channels.
Support the Vice President, Digital and Brand Marketing’s strategy and operational plans.
Implement, coordinate, and measure marketing plans and tactics to increase brand awareness and drive clients through the customer marketing funnel.
Develop and execute marketing programs to drive awareness and revenue targets in interpreting, assistive communication device, and OTC products and programs.
Liaise and collaborate with regional audiology offices, the communications device program, and other internal programs and departments.
Leverage customer research and database analytics.
Develop, cultivate, and manage relationships with internal teams and external partners.
Forge relationships with key hearing healthcare industry vendors and stakeholders.
Support the development and work with a web/CRM team to ensure a best-in-class web and e-commerce experience.
Ensure marketing initiatives and campaigns reflect consistent messaging in keeping with CHS brand essence, standards, purpose, and intent.
Help reinforce a consistent professional style, tone, and identity in all digital and print marketing efforts.

Requirements

Results-oriented marketer with demonstrated traditional above-the-line and digital marketing expertise.
Experience leveraging a combination of traditional local community tactics, digital media, customer marketing funnel, email, CRM, and e-commerce.
Experience optimizing between channels based on response and ROI.
Some experience with database management, CRM platforms, and MarTech.
Technical and operational experience and skills to support client and customer relationships effectively and proactively.
Focus on putting the client at the center of everything.
Interest in understanding the unique needs of CHS clients from Deaf and hard of hearing communities.
Ability to handle a fast-paced environment.
Proven ability to prioritize well when faced with competing deadlines.
Creative, adaptable, and have superior attention to detail.
Must be a team player.
KPI-focused manager who is revenue and results oriented, and analytical.
Knowledge of digital marketing & CRM including experience with a range of technology and platforms, the customer funnel and journey.
Experience optimizing communications across paid, owned, and earned channels.
Manages campaigns and supports a small team.
Minimum 5-6 years progressive marketing experience with a particular focus developing and executing above-the-line traditional and digital marketing integrated campaigns to support revenue targets.
Experience with search engine optimization best practices, website content management, and user-centric web design.
Proficiency in web analytics and reporting tools, internet metrics, analysis, and delivery processes.
Experience in best-in-class practices in email marketing, CRM, data mining, customer segmentation, and database marketing.
Ability to think outside the box, be creative, and be a critical thinker.
Experienced marketer with a track record of managing small teams and partnering with team members.
Exceptional ability to develop interpersonal relationships, foster teamwork, and negotiate in a diverse and fast-paced environment with competing priorities.
Strong written communication skills required.
Kindly indicate your salary expectations along with your resume.
Must be legally eligible for employment in Canada.
Vaccines (COVID and others) are an employment requirement unless an exemption on a medical ground is provided.
Accommodation, accessible formats, and communication supports for the interview will be provided upon request.

Skills

Traditional marketing
Digital marketing
Above-the-line marketing
Customer marketing funnel
Email marketing
CRM
E-commerce
Database management
MarTech
Search engine optimization (SEO)
Website content management
User-centric web design
Web analytics
Reporting tools
Internet metrics analysis
Data mining
Customer segmentation
Database marketing
Drupal (ideally)
Microsoft Dynamics CRM (ideally)
Mailchimp (ideally)
Google Analytics (ideally)
SurveyMonkey (ideally)
Interpersonal relationship development
Teamwork
Negotiation
Written communication
French (asset)

Location

Canada

Work Type

Full-time

Experience Level

Minimum 5-6 years progressive marketing experience

Education Level

College diploma/university degree in business with focus on marketing, digital marketing, communications, or advertising

About the Company

Canadian Hearing Services (CHS) is the country’s leading provider of professional programs, services, and products that enable Deaf and hard of hearing Canadians to overcome participation barriers.
It is the largest organization of its kind in North America and holds Accreditation with Exemplary Standing from Accreditation Canada.
CHS has undergone a transformation and is now a modern, progressive, and professional organization well-positioned for growth, executing growth strategies nationally and internationally.
With multiple locations and hundreds of employees, CHS offers a complete roster of end-to-end essential and leading-edge clinical and social services.
CHS provides Canada’s most robust and expansive digital provider of hearing health-related products and services.
Offerings include E-commerce, Audiology and Hearing Aid Retail Clinics, ASL Interpreting, Captioning, and Counselling Services.

Equal Opportunity

In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), CHS will provide accommodation, accessible formats, and communication supports for the interview upon request.