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About the Role
Viral Nation is seeking a Strategist to conceptualize and build full social media campaigns for clients. This role involves using extensive knowledge of social media, trends, and data to elevate campaign and brand strategies, playing a crucial part in charting the path forward for clients and delivering larger solutions.
Responsibilities
- Participate in campaign development, deployment tactics, and proactive strategic social media planning.
- Develop the guiding brand platform (Positioning & narrative direction, core values, tonal direction, & brand personality) for clients across various business categories.
- Perform qualitative market research and direct quantitative research when required.
- Work with clients to develop the organization's social voice and persona, provide social media consultation, and campaign-specific social strategies for organic and paid social.
- Write clearly and succinctly.
- Lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision.
- Present internally and to clients with confidence and clarity.
- Create Social Media Playbooks and Social Media best practice protocols.
- Identify gaps and opportunities in content plans for new & existing clients.
- Remain on the pulse of social media trends, ecosystem changes, and best practices to optimize strategies and educate the larger Viral Nation community.
- Decipher information using data & measurement tools.
- Involvement in new business pitch presentations.
Requirements
- Minimum of 3 years of professional experience with strategy and social media platforms; agency experience preferred.
- Experience and a deep understanding using Instagram, Tik Tok, Facebook, LinkedIn, Youtube, and Twitter.
- Knowledge and understanding of many key industries (CPG, Gaming, Tech, Retail).
- Ability to write an informative brief that clearly and confidently articulates vision and process.
- Ability to translate direction from internal leadership and external clients into social media strategies and deliverables.
- Responsive and available to meet the demands of clients across multiple time zones.
- Proficiency with social media management and analytical tools.
- Experience growing brands on social media.
Skills
- Social media strategy
- Campaign development
- Brand platform development
- Market research
- Social media consultation
- Organic social media
- Paid social media
- Strategic discussions
- Presentation skills
- Social Media Playbooks
- Social Media best practices
- Content plan analysis
- TikTok
- YouTube
- Data analysis
- Measurement tools
- New business pitches
Work Type
- Part-time
- Contract
Experience Level
- 3 years of professional experience
Education Level
- University degree or college diploma in a relevant field (marketing, business, public relations, communications) or equivalent work experience.
About the Company
- Viral Nation specializes in building social-first ecosystems for brands to connect with the modern consumer journey.
- Offers integrated solutions that align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands.
- Provides a fluid, creative, and growth-oriented environment that supports ambitions in an open, collaborative, and fast-paced culture.
- Stays at the forefront of the industry, driving success and paving the path forward.
- Is driven to push boundaries and think beyond today to deliver strategies.
- Does not use AI-enabled tools to screen, assess, rank, or select candidates; hiring teams make all hiring decisions.
- May use AI note-taking tools during interviews.
Equal Opportunity
- Viral Nation is committed to diversity, equity and inclusion in our agency.
- Viral Nation welcomes applications from people with visible and non-visible disabilities.
- Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.