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About the Role

The Web Strategist plays a pivotal role in shaping and executing the transformation of EDC.ca, driving strategic initiatives on the website and aligning them with enterprise-wide customer experience objectives.

Responsibilities

• Develop website strategies and roadmaps aligned with EDC’s digital and customer experience vision.
• Partner with the CX COE to support the definition of target-state customer journeys and digital channel vision.
• Work with business analysts, team members, and stakeholders to ensure strategies are execution-ready.
• Conduct research, current-state analysis, and industry benchmarking to identify best practices.
• Translate strategy into actionable objectives, defining success metrics and resource needs.
• Develop data strategies to leverage insights and enable personalized digital experiences.
• Collaborate with designers to create user flows aligned with target personas.
• Support the development and execution of scalable personalization strategies.
• Co-develop content strategies including SEO, GEO, and AIO.
• Support accessibility strategies spanning content, markup, and technology.
• Participate in annual and quarterly planning with business, technology, and delivery partners.
• Support execution of best-practice web strategies across design, content, and development.
• Provide guidance on requirements, design, development, and data collection.
• Monitor web performance, user behavior, and industry trends to recommend continuous improvements.
• Collaborate with UX designers to enhance usability and audience relevance.
• Support leadership in defining short-term and long-term strategic goals.
• Ensure alignment across web, search, generative AI, content, and personalization strategies.
• Collaborate closely with Marketing, IT, and cross-functional teams.
• Advise teams on best practices in design, development, and content management.
• Support designers to ensure that UX and UI align with the strategic vision.
• Drive web transformation initiatives, including website redesigns, content strategy, and data capture strategy.
• Ensure alignment with broader marketing channels (campaigns, paid media, social, email).
• Collaborate on platform migrations and integration of new technologies, including Generative AI.

Requirements

• Undergraduate degree in Marketing, Digital Media, Communication or a related field.
• Minimum of 7 years of relevant professional experience.
• Strong strategic thinking with the ability to connect digital initiatives to business and customer outcomes.
• Deep understanding of usability and user-centric design principles.
• Excellent collaboration and communication skills, with the ability to translate complex topics across audiences.
• Experience with project management and agile methodologies.
• Knowledge of CMS platforms, SEO practices, GEO, and web analytics tools.
• Preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents).
• Candidates must meet the requisite government security screening requirements.

Skills

• SEO
• GEO
• web analytics tools
• CMS platforms
• project management
• agile methodologies
• Adobe AEM
• WCAG
• Bilingual in French and English

Location

• Ottawa
• Toronto
• Montreal

Work Type

• Hybrid
• Permanent

Experience Level

• 7 years of relevant professional experience

Education Level

• Undergraduate degree in Marketing, Digital Media, Communication or a related field

Salary/Compensations

• $96,557 to $128,743 annually

Benefits

• Competitive compensation & benefits package
• Work-life balance
• Continuous learning opportunities, including training programs, workshops and language training
• Wellness initiatives, mental health support, and fitness programs
• Participate in volunteer opportunities and give back to the community
• 3 to 4 weeks paid vacation
• Corporate closure period
• Summer early Friday’s
• No meeting Fridays

About the Company

• At EDC, we support Canadian businesses to succeed globally.
• We provide the financial tools and expertise they need to explore new markets, reduce risks, all towards the goal of making Canada and the world better through trade.
• Export Development Canada (EDC) is a financial Crown corporation.
• We offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

Equal Opportunity

• EDC is committed to Fair Employment Practices.
• EDC is dedicated to fostering employment equity and building a diverse workforce.
• We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities.
• At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.
• We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.
• Should you require any accommodation during the recruitment and selection process, please contact the Recruitment team at accessibility@edc.ca.