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About the Role

EDC helps Canadian businesses succeed abroad by providing financial tools and expertise to explore new markets and reduce risks, aiming to build a better Canada and world through trade.

Responsibilities

• Develop website strategies and roadmaps aligned with EDC's digital and customer experience vision, including long-term and intermediate goals.
• Collaborate with the Customer Experience Center of Excellence to define target customer journeys and digital channel vision.
• Work with business analysts, team members, and stakeholders to ensure strategies are implementation-ready.
• Conduct research, current state analysis, and industry benchmarking to define best practices.
• Translate strategies into actionable objectives by defining success metrics and resource requirements.
• Develop data strategies to leverage insights and deliver personalized digital experiences.
• Collaborate with designers to create user flows aligned with targeted personas.
• Support the development and implementation of scalable personalization strategies.
• Co-develop content strategies, including SEO, geo-targeting, and AI.
• Support accessibility strategies covering content, markup, and technology.
• Participate in annual and quarterly planning with business, technology, and delivery partners.
• Support the implementation of web strategy best practices in design, content, and development.
• Provide guidance on requirements, design, development, and data collection.
• Monitor web performance, user behavior, and industry trends to recommend continuous improvements.
• Collaborate with UX designers to enhance usability and audience relevance.
• Support leadership in defining short- and long-term strategic objectives.
• Ensure consistency across web, search, generative AI, content, and personalization strategies.
• Collaborate closely with marketing, IT, and cross-functional teams.
• Advise teams on best practices in design, development, and content management.
• Support designers to ensure user experience and user interface align with strategic vision.
• Lead web transformation initiatives, including website redesigns, content strategy, and data collection strategy.
• Ensure alignment with broader marketing channels (campaigns, advertising, social media, email).
• Collaborate on platform migrations and the integration of new technologies, including generative AI.

Requirements

• Undergraduate degree in Marketing, Digital Media, Communications, or a related field.
• At least 7 years of relevant experience.
• Strong strategic mindset and ability to connect digital initiatives to business and customer outcomes.
• Deep understanding of usability and user-centered design principles.
• Excellent collaboration and communication skills, with the ability to explain complex topics to various audiences.
• Experience with project management and Agile methodologies.
• Familiarity with content management system platforms, SEO and geo-targeting practices, and web analytics tools.
• Must be legally eligible to work in Canada (Canadian citizen or permanent resident).
• Must meet government security clearance requirements.

Skills

• Adobe Experience Manager (AEM)
• WCAG accessibility standards
• Bilingualism in Canada's two official languages

Location

• Ottawa
• Toronto
• Montreal

Work Type

• Hybrid
• Permanent

Experience Level

• 7+ years

Education Level

• Undergraduate degree

Salary/Compensations

• $96,557 - $128,743

Benefits

• Competitive compensation and benefits package
• Work-life balance
• Opportunity to contribute to building a better Canada and world through trade
• Hybrid work options
• Three to four weeks of vacation
• A period of closure
• Shortened summer Fridays
• Meeting-free Fridays
• Continuous learning opportunities (training programs, workshops, language training)
• Diverse and inclusive workplace
• Wellness initiatives
• Mental health support
• Fitness programs
• Community investment (volunteer activities, social responsibility programs)

About the Company

• At EDC, we help Canadian businesses succeed abroad.
• As a government-owned financial institution, EDC offers innovative financial solutions and expert advice to help businesses explore new markets, mitigate risks, and grow.
• We aim to build a better Canada and world through trade.

Equal Opportunity

• EDC is committed to fair employment practices and preference will be given to candidates able to legally work in Canada.
• EDC is committed to fostering employment equity and building a diverse workforce.
• We are committed to creating a safe and inclusive environment that respects people of all backgrounds, abilities, and skills.
• EDC promotes a culture of inclusion and belonging where everyone has an equal opportunity to develop, grow, succeed, and reach their full potential.
• We are committed to respecting confidentiality and ensuring that any accommodations provided are tailored to your needs.
• We are here to help you every step of the way.