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About the Role

Develop impactful creative concepts that drive growth across the Business Marketing portfolio. This role partners with marketers, producers, and researchers to ensure a consistent visual language and identity through all touch points. The leader will align creative direction with business goals and performance outcomes, guiding teams and partners in a fast-paced environment.

Responsibilities

• Partner with creative agencies and develop original breakthrough ideas for various marketing touchpoints.
• Collaborate with cross-functional teams (Marketing, comms planning, organic social and influencer, media) to influence and align on business efforts.
• Develop and lead creative concepts for marketing campaigns, ensuring alignment with business objectives and brand strategy.
• Leverage historical campaign performance and trends to inform future creative decisions.
• Utilize AI and Gen AI tools for creative ideation and production.
• Provide constructive guidance to external agencies and cross-functional teams to ensure high-quality creative outputs.
• Set creative inputs for creative testing plans to optimize creativity.
• Stay updated on industry trends, emerging technologies, and best practices in advertising and marketing.
• Inspire, enable, and energize a high-performing creative team and cultivate a creative work environment.

Requirements

• 12+ years of experience in creative direction, advertising, marketing, or editorial leadership.
• Experience with AI and generative AI tools for creative ideation and production.
• A portfolio showcasing concept-driven campaigns that drive results.
• Experience working with data and insights.
• Experience presenting creative concepts and campaign strategies to stakeholders at various levels.
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams.
• Experience in problem-solving and strategic thinking for advertising campaigns.
• Experience managing time-sensitive projects to completion while balancing evolving priorities and stakeholders.
• Proficiency in Figma, GenAI tools, and Adobe Creative Suite, including Firefly.
• Experience in developing direct response creative.
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies.
• Experience with After Effects, Premiere, and Media Encoder.
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews).
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact.

Skills

• Creative Direction
• Advertising
• Marketing
• Editorial Leadership
• AI Tools
• Generative AI
• Figma
• Adobe Creative Suite
• Firefly
• Direct Response Creative
• After Effects
• Premiere
• Media Encoder
• Prompt Engineering
• Agent Orchestration
• Data Analysis
• Strategic Thinking
• Project Management

Experience Level

• 12+ years

Education Level

• Bachelor's degree in Advertising Art Direction, Digital Design, Visual Design, or equivalent experience

Salary/Compensations

• $177,000/year to $248,000/year

Benefits

• bonus
• equity
• benefits