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About the Role
We are seeking a creative and energetic Copywriter to join our in-house creative team. This role focuses on deepening customer connection to our brand through engaging copy that supports our loyalty strategy and keeps shoppers engaged. You will collaborate with marketers, bring creative ideas to life, and gain insights through immersion days and farm visits.
Responsibilities
- Drive brand loyalty through storytelling across digital and print channels, including catalogues, newsletters, email, and SMS campaigns.
- Collaborate with other creatives to develop exciting and commercially effective concepts for our joy-led loyalty strategy.
- Edit content from freelance and internal contributors to meet high standards.
- Demonstrate a thorough understanding of Abel & Cole’s mission, brand values, and tone of voice.
- Utilize a deep understanding of Abel & Cole’s audience segments to focus all content.
- Manage multiple projects within two-week sprints, delivering on time and to high-quality standards.
- Stay informed about content industry updates, competitor activities, and inspirational case studies.
- Actively participate in training opportunities to develop skills in tone of voice, UX best practice, and SEO best practice.
Requirements
- Demonstrate compelling storytelling with creative flair, supported by a portfolio showcasing brand guideline adherence for print and digital work with commercial results.
- Experience working across channels, from short-form copy to long-form editorial pieces.
- Proven ability to write for an omnichannel campaign, with preference for food brand experience.
- Generate numerous ideas and approach briefs with high creative energy, drawing inspiration from diverse sources.
- Maintain exceptional standards for accuracy, ensuring all work is on-brief, on-brand, and error-free.
- Possess a thorough understanding of writing digital copy for SEO.
- Experience utilizing AI to support work.
- Exhibit an editorial eye, capable of refining others' work.
- Independently manage workload and juggle multiple deadlines weekly, delivering ahead of schedule while considering collaborators' input.
- Be a collaborative and approachable team player, contributing energy to brainstorms and striving for improved results.
Skills
- Storytelling
- Creative Flair
- Brand Guidelines
- Print Copywriting
- Digital Copywriting
- Short-form Copy
- Long-form Editorial
- Omnichannel Campaigns
- Food Brand Marketing
- SEO Copywriting
- AI Utilization
- Editorial Eye
- Workload Management
- Collaboration
- Teamwork
Location
- Fulham (Head Office)
Work Type
- Hybrid (minimum 2 days per week in office)
Experience Level
- Depending on experience
Education Level
- CVs must exclude place of education
Salary/Compensations
- Up to £35,000 per annum (FTE)
Benefits
- 33 days holiday, inclusive of bank holidays (FTE)
- A free box of fruit and veg every week
- Up to 35% discount on A&C products
- Cycle to Work Scheme
- Contributory pension scheme
About the Company
- Abel & Cole has over 30 years of experience in pioneering organic, ethical, and sustainable food delivery.
- We are committed to positive business practices, such as using reusable boxes to reduce plastic waste.
- Our values have led to B Corp certification, recognizing our focus on people and planet before profit.
- We are a team of almost 600 individuals passionate about doing the right thing.
- We believe our people make the difference and foster an environment that recognizes, develops, and promotes from within.
- We encourage an entrepreneurial spirit by trusting our people and allowing their ideas to thrive.
Equal Opportunity
- Abel & Cole promotes equal opportunities for all employees.
- We aim for employees to feel they can be themselves at work and develop their talents fully.
- Staff are expected to take personal responsibility for maintaining a workplace free from discrimination, harassment, and bullying.
- We strive for a workplace where everyone is treated fairly and respectfully.
- To support inclusion and diversity, personal details such as home address, D.O.B, and place of education must be removed from CVs.