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About the Role

West Elm Kids is seeking an Assistant Manager, Social Media to shape and grow our social presence through compelling storytelling, creator partnerships, and culturally relevant content. This role will bring the West Elm Kids brand to life through social-first content that inspires parents and design-minded families, focusing on driving community engagement and brand affinity through strategic content, platform dynamics, and data-driven insights. The individual will collaborate with cross-functional partners to drive awareness, engagement, and consideration for West Elm Kids via innovative social programming and creator collaborations.

Responsibilities

Support the development and execution of West Elm Kids’ social media strategy across Instagram, Pinterest, and emerging platforms.
Create and manage content calendars aligned with business priorities, campaigns, product launches, and cultural moments.
Identify, manage, and cultivate relationships with parenting, design, lifestyle, and family-focused creators.
Partner with influencers and content creators to develop authentic, engaging content reflecting the West Elm Kids brand.
Monitor social trends, parenting conversations, and emerging platform behaviors to identify content opportunities.
Work with CRM & Paid Social teams to align brand initiatives with paid social strategies, coordinating asset production and campaign launches.
Collaborate with Creative, Merchandising, and Brand Marketing teams to ensure social content supports business objectives.
Analyze social channel performance and provide insights to optimize content, engagement, and conversion.
Support community management efforts to foster connections with parents, caregivers, and customers.
Support the creative maintenance of West Elm Kids' digital site experiences, ensuring content is fresh, on-brand, and aligned with business priorities.
Track competitor activity and industry trends in the children’s home, design, and parenting landscape.

Requirements

3–5+ years of experience in social media, influencer marketing, content marketing, or digital marketing.
Strong understanding of social platforms, content formats, and creator ecosystems.
Experience working with influencers, content creators, and brand partnerships.
Passion for design, interiors, parenting culture, family lifestyle, and children’s spaces.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Analytical mindset with experience using social reporting and measurement tools.
Excellent written and verbal communication skills.
Ability to balance creativity with business objectives and performance goals.

Skills

Social Media Strategy
Content Creation
Influencer Marketing
Creator Partnerships
Community Management
Social Media Analytics
Project Management
Content Marketing
Digital Marketing

Location

Dumbo office

Work Type

Hybrid

Experience Level

3-5+ years

Salary/Compensations

$75,000 - $90,000

Benefits

A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series

About the Company

West Elm is a thriving global brand dedicated to modern design for real life, believing great design should be accessible to all.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States.
Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow.
We offer beautifully-designed, stylish and functional products for every area of the home.
Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and talented teams.

Equal Opportunity

Williams-Sonoma, Inc. is an Equal Opportunity Employer.
Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.