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About the Role

As the Sales Manager, Corporate, SMERF & Associations, you will be responsible for proactively generating new business opportunities, growing market share, and driving revenue production for the hotel. This role requires an energetic and results-driven sales professional who actively prospects new accounts, develops strategic relationships, and identifies opportunities within the Corporate, SMERF (Social, Military, Educational, Religious & Fraternal) and Association segments.

Responsibilities

• Proactively solicit and secure new Corporate, SMERF and Association business through direct sales efforts, prospecting, networking, referrals, sales calls, and industry engagement while promptly responding to inbound opportunities received through Cvent, Delphi and other channels.
• Leverage Salesforce tools for managing the sales pipeline and contract management.
• Conduct regular outside sales calls, client meetings, networking events, trade shows, industry functions, and site inspections to generate new business and strengthen existing client relationships.
• Achieve or exceed individual pace/production goals based on assigned markets.
• Aggressively pursue new account acquisition while growing existing accounts through strategic account management, targeted prospecting, sales blitzes, and relationship-based selling.
• Develop and execute market-specific sales plans and networking strategies that increase hotel visibility, market penetration, and revenue generation.
• Collaborate with the operations and catering teams to ensure the flawless execution of group events.
• Stay informed about the competitive landscape and make recommendations for sales, pricing, service, and product enhancements.
• Build and maintain strong relationships with Corporate Travel Managers, Meeting Planners, Association Executives, SMERF decision-makers, destination partners, community organizations, and industry stakeholders.
• Consistently achieve minimum weekly sales activities requirements.
• Track all weekly sales activities including goal-to-current production status using Delphi.
• Coordinate and conduct impactful hotel presentations, site inspections, familiarization tours, and client events designed to secure new business opportunities.
• Travel as needed, to complete personal sales calls and presentations to customers within your discipline/ region.
• Develop and execute strategic sales action plans targeting Corporate, SMERF and Association business segments to achieve annual revenue objectives.
• Build creative proposals.
• Negotiate and execute contracts that are fair and profitable.
• Perform other duties as assigned by General Manager and Reporting Manager.

Requirements

• A minimum of 2 years of hotel sales management experience, preferably in the group segment and within upscale hotels.
• Proven track record of proactive prospecting, account development, and successful new business generation.
• Strong working knowledge of the downtown Toronto hospitality market, competitive landscape, key demand generators, and industry trends is highly preferred.
• Proficiency in computer software including Delphi sales software, Microsoft Office Suite, and Salesforce.
• Exceptional organizational skills with acute attention to detail.
• Capability to translate vision into actionable strategies that benefit the hotel.
• Diplomacy in handling challenging situations and individuals while maintaining professionalism.
• Adaptability to rapidly changing market dynamics and needs.
• Demonstrated strong selling skills and alignment with the Kimpton Culture.

Skills

• Salesforce
• Delphi
• Microsoft Office Suite
• Prospecting
• Negotiation
• Account Management
• Relationship Building
• Sales Planning
• Market Analysis
• Client Presentations
• Contract Execution

Location

• Toronto

Work Type

• Full-time
• Onsite

Experience Level

• 2+ years of hotel sales management experience

Education Level

• Bachelor’s degree in Hospitality/Tourism Management, Business, or a related field of study is preferred.

Salary/Compensations

• $68,000 to $75,000 (salary + performance-based bonus)

Benefits

• Discretionary annual incentive program

About the Company

• InnVest Hotels manages a portfolio of 100 hotels across 18 internationally recognized brands, making us Canada’s largest independent hotel owner.
• Our management team also oversees day-to-day operations at nearly 90 additional hotels, making InnVest the largest independent operator in the country.
• Our properties span from Vancouver, BC to Corner Brook, NL, and range from roadside inns to luxury urban hotels, offering a diverse and dynamic hospitality experience.
• At InnVest, our mission is simple: deliver outstanding guest experiences and strong returns on quality hospitality investments.
• A career with us provides unique growth opportunities and invaluable exposure to Canada’s largest independently owned and operated hotel portfolio.

Equal Opportunity

• InnVest Hotels is an inclusive employer. People with disabilities are encouraged to apply, and accommodations are available upon request throughout the hiring process.
• InnVest is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.