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About the Role
NBCUniversal Advertising Sales & Partnerships is seeking an Analyst of Primary Research & Experimentation to execute research studies supporting Ad Sales business across linear TV, digital platforms, and the Peacock streaming service. This role is key to guiding strategic decisions and positioning by driving audience intelligence.
Responsibilities
- Serve as a resource on primary research for internal stakeholders and external advertiser clients.
- Solve stakeholder problems by understanding business objectives and crafting appropriate research designs.
- Design and manage qualitative and quantitative research initiatives, including developing instruments, managing fielding, analyzing data, and writing reports.
- Leverage data to build strong narratives through robust analysis and contextualize learnings with third-party data.
- Manage research vendors to ensure adherence to best practices, timelines, deliverables, and data quality.
Requirements
- Bachelor's degree required; Master's degree in a relevant field preferred (Business, Market Research, Psychology, Sociology, Statistics, etc).
- 1+ years of experience in primary research, designing and managing complex projects, and consulting with clients/internal stakeholders.
- Statistics knowledge and experience required.
- Proven collaboration and interpersonal skills, including experience managing clients/stakeholders and vendors.
- Ability to manage multiple projects simultaneously.
- Experience with statistical analysis tools like R, SPSS, and/or SAS preferred.
- Mastery of Microsoft Office suite.
Skills
- Quantitative primary research techniques
- Qualitative primary research techniques
- Project design
- Vendor management
- Insights delivery
- Statistical analysis
- Data analysis
- Report writing
- Collaboration
- Interpersonal skills
- Communication skills
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 1+ years
Education Level
- Bachelor's degree
- Master's degree preferred
Salary/Compensations
- $62,000 - $80,000
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid leave
- Tuition reimbursement
- Variety of other discounts and perks
About the Company
- NBCUniversal is a leading media and entertainment company creating world-class content distributed across film, television, streaming, theme parks, consumer products, and experiences.
- Owns and operates leading entertainment and news brands including NBC, NBC News, NBC Sports, Telemundo, Bravo, and Peacock.
- Produces and distributes filmed entertainment through powerhouse studios like Universal Pictures, DreamWorks Animation, and Focus Features.
- Operates industry-leading theme parks and experiences globally.
- A subsidiary of Comcast Corporation.
- Committed to improving communities and championing an inclusive culture.
- Strives to attract and develop a talented workforce reflecting the world's diversity.
Equal Opportunity
- NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
- Offers reasonable accommodation for individuals with disabilities during the application and recruitment process.