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About the Role

This role involves shaping and delivering B2B marketing strategies for The Crown Estate's Urban development pipeline, focusing on London opportunities. It requires strategic thinking and operational execution to ensure marketing is commercially focused, insight-led, and aligned with leasing strategies to drive customer demand and create long-term value.

Responsibilities

• Define, lead, and deliver tailored B2B marketing strategies, plans, and campaigns for development schemes from positioning through launch to achieve targets.
• Create, manage, and deliver B2B marketing plans supporting workplace, hospitality, and retail development objectives.
• Appoint, brief, and manage external agencies to deliver high-quality marketing campaigns and assets.
• Build strong relationships with agency partners, leasing agents, and internal stakeholders.
• Develop clear, compelling brand and placemaking narratives to differentiate schemes and drive demand.
• Manage, monitor, and report on B2B marketing budgets, ensuring effective planning, forecasting, and review.
• Establish insightful ways to measure marketing effectiveness, demonstrate return on investment, and support continuous improvement.

Requirements

• Significant marketing leasing experience and understanding of how marketing supports pre-leasing, demand generation, and long-term asset value.
• Strong understanding of development schemes and marketing's role in value creation.
• Strong experience in B2B marketing within real estate, development, workplace, hospitality, retail leasing, and other asset-led environments.
• Excellent stakeholder management skills, with the ability to work confidently across internal and external teams.
• Experience managing agencies and suppliers, including briefing, delivery management, quality control, and performance review.
• Deep understanding of workplace, retail, and hospitality customer needs, market trends, and emerging demand.
• Significant experience in shaping compelling, differentiated narratives and brands for developments.
• Excellent commercial acumen, with experience managing budgets, forecasting activity, and demonstrating return on marketing investment.
• Ability to develop clear, compelling, and consistent messaging for B2B audiences across digital, content, paid media, and marketing collateral.
• Strong understanding of brand, customer, and market insight, with the ability to shape relevant, differentiated, and purpose-led activity.
• Highly organized and delivery-focused, with the ability to manage multiple priorities across complex programmes and stakeholder groups.

Skills

• B2B marketing
• Real estate marketing
• Development marketing
• Leasing strategy
• Brand narrative development
• Placemaking
• Stakeholder management
• Agency management
• Budget management
• Return on investment analysis
• Digital marketing
• Content marketing
• Paid media
• Marketing collateral development
• Market insight
• Customer insight

Location

• London

Work Type

• Full-time

Experience Level

• Significant experience

Salary/Compensations

• Competitive salary

Benefits

• Competitive salary
• Pension
• Performance related bonus
• Flexible working
• Market leading family policies
• Shopping discounts in the West End
• Private healthcare
• Life cover
• Critical illness cover
• 28 days holiday
• Option to buy more holiday

About the Company

• The Crown Estate is an employer that values work-life balance and employee wellbeing.

Equal Opportunity

• The Crown Estate is a proud disability confident employer and operates the offer of interview scheme.
• We are happy to offer alternative application methods or formats and can be flexible on our process to enable you to have the best opportunity.