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About the Role

This role is an opportunity to shape and deliver high-impact B2B marketing across The Crown Estate’s Urban portfolio, using insight, creativity, and commercial focus to drive customer demand, support leasing performance, and create long-term value. The role is accountable for creating marketing activity that drives demand, supports leasing pace, and delivers measurable commercial outcomes against KPIs, working closely with internal and external teams to elevate assets and engage target customers.

Responsibilities

Creating, managing, and delivering B2B marketing plans that support workplace, retail, and hospitality leasing objectives and wider Urban business priorities.
Driving demand and supporting leasing and commercial performance by leading the creation of and delivering marketing assets in close collaboration with Retail, Hospitality, and Workplace leasing teams.
Building strong relationships with agency partners, agents, and internal stakeholders to deliver effective, high-quality marketing materials and campaigns.
Managing B2B marketing budgets and agency relationships, reporting on spend vs. forecast.
Measuring marketing effectiveness, demonstrating return on investment, and supporting continuous improvement.
Ensuring void sites and sites impacted by SEP works are creatively dressed, aligned with hoarding and vinyl agreed portfolio plans, by working closely with property management, asset management, and leasing teams.
Coordinating workplace, hospitality, and retail trade events, collateral, and membership activity across relevant industry platforms and programmes.
Supporting the Marketing Engagement B2B Manager on leasing events and building launches.

Requirements

Experience in B2B marketing within the real estate sector, with a strong understanding of workplace, retail, hospitality leasing and property marketing.
Strong understanding of leasing dynamics across retail, hospitality, and office sectors, and how marketing drives occupancy, demand, and income.
Good understanding of target customers across hospitality, retail, and workplace sectors.
Strong awareness of the competitive landscape, trends, and emerging opportunities.
Proven track record delivering B2B leasing marketing campaigns, ideally within London real estate.
Strong stakeholder management skills, with the confidence to work across a matrixed organisation and influence colleagues at different levels.
Experience managing agencies, marketing budgets, and multiple workstreams effectively.
Strong writing and communication skills, with the ability to translate complex issues into clear messages for different audiences and channels.
A good understanding of the latest marketing techniques, trends, and market activity, with awareness of the competitive landscape.
Strong analytical skills, with the ability to use insight and performance data to inform decisions and improve commercial outcomes.
Excellent project and event management skills, including experience delivering trade shows, exhibitions, launches, or similar activity.
Strong attention to detail, good judgement, and the ability to balance pace, quality, and effective decision-making.
A collaborative, purpose-led approach, with a commitment to delivering marketing activity that supports long-term value for customers, communities, partners, and the wider nation.

Skills

B2B marketing
Real estate sector marketing
Workplace, retail, hospitality leasing
Property marketing
Leasing dynamics
Customer engagement
Competitive landscape analysis
Stakeholder management
Agency management
Budget management
Project management
Event management
Writing skills
Communication skills
Analytical skills
Marketing techniques and trends

Location

Urban Portfolio

Work Type

Flexible working

Experience Level

Not specified

Education Level

Not specified

Salary/Compensations

Competitive salary

Benefits

Competitive salary
Pension
Performance related bonus
Flexible working
Market leading family policies
Shopping discounts in the West End
Private healthcare
Life cover
Critical illness cover
28 days holiday
Option to buy more holiday

About the Company

The Crown Estate is a unique business with a vision to create lasting, sustainable value for the nation.
We manage a diverse portfolio of high-quality assets across the UK.
Our Urban portfolio includes prime retail, leisure, and office spaces in London and other major cities.

Equal Opportunity

We are a proud disability confident employer and operate the offer of interview scheme.
We are happy to offer alternative application methods or formats and can be flexible on our process to enable you to have the best opportunity.
If you have any questions about our recruitment process or would like to talk about adjustments, please contact us directly, or at careers@thecrownestate.co.uk.