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About the Role
Cancer Research UK is seeking an experienced Email and SMS marketing professional to broadcast email marketing campaigns using Adobe Campaign Manager and support other marketers in their campaign delivery. This role offers an exciting opportunity to work with a world-renowned multi-channel marketing platform.
Responsibilities
- Deliver email and SMS marketing campaign plans to time, budget, and agreed KPIs with support from Email & SMS Marketing Executives.
- Plan and build automated workflows to meet marketing plans and audience objectives, prioritizing supporters.
- Lead data and digital campaign set-up for optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts.
- Collaborate with UX experts on pre-launch test and learn initiatives, recommending optimizations based on results.
- Act as a channel expert for email and SMS delivery, maximizing Adobe's potential for timely, relevant, and personalized communications.
- Work with Digital Marketing & Delivery teams to execute campaigns efficiently, considering cross-channel activity.
- Monitor digital marketing trends to keep Cancer Research UK's communications current and recommend automation for efficiency.
- Lead in-campaign reporting and post-campaign analysis, sharing optimization recommendations with stakeholders.
- Mentor Email & SMS Marketing Executives, guiding and upskilling them.
- Collaborate with Fundraising & Marketing teams to share learnings and best practices.
Requirements
- Relevant experience in delivering email and SMS marketing campaigns from planning to execution and analysis.
- Experience using Adobe Campaign or similar technology for campaign delivery and automation.
- Knowledge of HTML.
- Experience planning personalized email and SMS journeys for different audience segments.
- Passionate about digital marketing with knowledge of the latest trends.
- Data-driven with an understanding of UX principles and experience interpreting results.
- Experience building positive working relationships and working effectively in a team.
- Experience managing workload, meeting deadlines, and handling changing priorities.
- Strong attention to detail.
- Strong Microsoft Office skills, including Excel and PowerPoint.
Skills
- Email marketing
- SMS marketing
- Adobe Campaign Manager
- HTML
- Marketing automation
- Personalization
- Digital marketing trends
- UX principles
- Data analysis
- Teamwork
- Time management
- Attention to detail
- Microsoft Office Suite (Excel, PowerPoint)
Location
- Stratford, London
Work Type
- Office-based with high flexibility (1-2 days per week in the office)
- Full time
- 12 month fixed-term contract
- Flexible working requests (e.g., compressed hours, 4 day weeks)
Experience Level
- Senior Executive
- Experienced professional
Salary/Compensations
- £36,000 to £40,000
Benefits
- Generous benefits package
- Wide range of career and personal development opportunities
- High-quality tools, policies and processes
About the Company
- Cancer Research UK exists to beat cancer.
- We are professionals with purpose, beating cancer every day.
- Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do.
Equal Opportunity
- Actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
- We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.
- Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.