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About the Role

The Manager, Digital Marketing / Communications develops and evolves the website, SEO, and web-performance strategy for a subset of the company’s brands and products. This role owns the day-to-day strategy and optimization of the assigned web properties—from configuration and content management through conversion rate optimization—and establishes the scalable frameworks, standards, and search-visibility approaches that keep those experiences performing against business objectives.

Responsibilities

Develops and evolves the strategy for a subset of the company’s websites, overseeing configuration, content editing, copy and image proofing, and graphics creation.
Manages execution of website page optimization in partnership with agencies and brand/product marketers, from design through publication.
Optimize landing pages and web experiences to improve conversion, applying user-experience and conversion rate optimization (CRO) principles.
Establishes scalable page-performance standards covering load time, mobile responsiveness, and accessibility.
Conducts regular content audits, identifying outdated pages for refresh or removal to maintain quality and relevance.
Develops and evolves SEO and search-visibility strategies across the assigned web properties, aligning content with target keywords and search intent.
Conducts technical SEO audits addressing site speed, mobile optimization, crawlability, and structured data.
Establishes front- and back-end strategies to enable AI overviews and answer-engine optimization (AEO) visibility.
Develops an SEO content calendar aligned with keyword research and seasonal trends.
Formulates and drives a link-building approach that builds domain authority through partnerships, PR, and content.
Tracks and analyzes web performance metrics including traffic, bounce rate, time on site, conversion rate, and page load speed.
Monitors SEO performance across organic traffic, keyword rankings, domain authority, and backlink profile.
Establishes performance dashboards that enable in-flight optimization of web experiences.
Synthesizes web and search insights into strategic recommendations backed by data and aligned with business objectives.
Develops attribution reporting showing how web and organic search contribute to pipeline and conversion.
Develops a testing roadmap prioritizing high-impact elements such as page layouts, CTAs, and landing-page variants.
Establishes test design standards including hypothesis formation, control/variant definition, success metrics, and sample-size requirements.
Serves as the subject matter expert (SME) on website and search capabilities, advising cross-functional partners without direct authority.
Works closely with Product Marketing, brand/product marketers, and boundary partners to align web efforts with broader marketing initiatives.
Establishes quality-assurance checklists and version-control practices covering rendering, links, tracking, and compliance.

Requirements

Bachelor’s degree in related discipline and 6 years’ experience in a related field. The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field.
Demonstrated experience in digital marketing and communications across multiple brands or solutions within a large, matrixed enterprise organization.
Proven track record managing website and SEO programs across multiple sites or platforms.
Deep expertise in website management, SEO/SEM, and conversion rate optimization, including technical SEO (site speed, crawlability, structured data).
Proficiency with content management systems (e.g., WordPress/WPVIP) and front-end web fundamentals (HTML, CSS); familiarity with light back-end concepts.
Proficiency with web and SEO analytics tools such as Google Analytics, Google Search Console, Hotjar, Clarity, and SEMrush, and with building dashboards and reporting.
Working knowledge of project management tooling (e.g., Monday.com) and expert-level Microsoft Excel and PowerPoint.
Familiarity with emerging search trends, including AI overviews and answer-engine optimization (AEO).
Experience with experimentation and personalization platforms (Optimizely or equivalent).
Working knowledge of marketing automation and CRM integrations (Salesforce, Eloqua, Marketo, HubSpot, SFMC).
Analytical Thinking (Skilled): interprets web and search data to formulate well-reasoned, data-driven recommendations.
Business Process Management (Skilled): establishes scalable, repeatable processes and documentation for web operations.
Consulting (Skilled): provides technical and strategic guidance to cross-functional stakeholders.
Technology Savvy (Skilled): applies emerging web and search technologies to improve results.
Focuses on Execution: manages multiple priorities and deadlines with attention to detail and minimal guidance.
Experience leveraging AI tools and platforms for content optimization, web operations, and search visibility.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.

Skills

Website Management
SEO/SEM
Conversion Rate Optimization (CRO)
Technical SEO
Content Management Systems (CMS)
HTML
CSS
Google Analytics
Google Search Console
Hotjar
Clarity
SEMrush
Project Management Tooling
Microsoft Excel
Microsoft PowerPoint
AI Overviews
Answer-Engine Optimization (AEO)
Experimentation Platforms
Personalization Platforms
Marketing Automation
CRM Integrations
Salesforce
Eloqua
Marketo
HubSpot
SFMC
Analytical Thinking
Business Process Management
Consulting
Technology Savvy
Execution Focus
AI Tools

Location

Remote (Eastern, Central or Mountain Time zones)
Hybrid (within 25 miles of any office location)

Work Type

Remote
Hybrid

Experience Level

Manager - Non People Leader
6 years experience (or equivalent combination of education and experience)
4 years experience (Master's degree)
1 year experience (Ph.D.)
10 years experience

Education Level

Bachelor's degree in related discipline
Master's degree
Ph.D.

Salary/Compensations

$92,300.00 - $153,900.00

Benefits

Competitive salary and top-notch bonus/incentive plans.
Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
Comprehensive healthcare, with multiple options for individuals and families.
Generous 401(k) retirement plans with company match.
Professional development and continuing education opportunities.
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
Extra perks like pet insurance, employee discounts and much more.
Flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations.
Seven paid holidays throughout the calendar year.
Up to 160 hours of paid wellness annually for their own wellness or that of family members.
Additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Health care insurance (medical, dental, vision).
Retirement planning (401(k)).
Paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO).

About the Company

Cox Automotive is transforming the way the world buys, owns, sells – or simply uses – cars through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike.
Employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox.

Equal Opportunity

Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
EOE, including disability/vets