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About the Role

We are seeking a passionate B2B Marketing Lead to join the Electroverse team and grow our Octopus Fleet brand. This is a generalist role where you will manage day-to-day marketing activities and contribute to the overall strategy with the Head of Marketing. We offer a unique, fast-paced, and autonomous work environment where you can make a significant impact.

Responsibilities

• Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns to engage key enterprise accounts, introduce new products, and align with business targets.
• Lead the B2B SEO and content strategy, including creating engaging copy, customer success stories, video content, newsletters, and social visuals, while championing Octopus Fleet's tone of voice.
• Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design teams to align B2B campaigns, ensure smooth lead hand-offs, and produce compelling sales collateral.
• Develop creative strategies for Octopus Fleet's presence in the fleet ecosystem and stay updated with digital trends to support businesses in transitioning their fleets to electric.

Requirements

• Proven success driving revenue growth through demand generation and ABM strategies.
• Ability to take ownership, run experiments, learn from failures, and scale successful initiatives.
• Capability to design high-level quarterly strategies and execute campaigns hands-on.
• Strong experience growing a B2B brand, with expertise in storytelling, narrative-led marketing, and content creation.
• Experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and performance metric optimization.
• Excellent understanding of audience, writing style, and tone of voice, with the ability to simplify complex topics for customers.
• Strong collaboration skills and a passion for building green products.
• Interest in the electric vehicle and e-mobility industry is essential.

Skills

• B2B Marketing
• ABM Campaigns
• SEO
• Content Strategy
• Copywriting
• Customer Success Stories
• Video Content Creation
• Newsletters
• Social Media Marketing
• Sales Collateral Development
• Digital Marketing
• Campaign Management
• Paid Channels (LinkedIn Ads, Google Ads, PPC)
• Performance Metrics Analysis
• Storytelling
• Narrative-led Marketing

Work Type

• Full-time

Salary/Compensations

• Salary is discussed during the recruitment call and has flexibility to match experience.

Benefits

• Unique culture with autonomy and opportunities to learn, decide, and build.
• Recognition and rewards for hard work.
• Ranked among the UK's top companies to work for.
• Access to UK perks hub - Octopus Employee Benefits.

About the Company

• Octopus Electroverse is a leading eMobility player in Europe with over 1.5 million connected electric vehicle chargers.
• The company aims to simplify the electric fleet transition through its product suite, Octopus Fleet.
• Octopus Fleet is a multifunctional team focused on making Octopus the go-to name in fleet electrification.
• Octopus Energy Group fosters a culture of autonomy, rapid learning, and innovation, with an in-house team of developers, marketers, designers, and commercial professionals.
• Octopus Energy Group has been recognized as the UK's top company to work for and ranked highly in the Sunday Times Best Places to Work 2024.

Equal Opportunity

• As an equal opportunity employer, Octopus does not discriminate on the basis of any protected attribute.
• Commitment to providing equal opportunities, an inclusive work environment, and fairness for everyone.
• Encourages applications from all candidates, even if they don't meet 100% of the job requirements.