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About the Role

Cancer Research UK is seeking an experienced Email and SMS marketing professional to broadcast email marketing campaigns using Adobe Campaign Manager and support other marketers in their campaign delivery. This role offers an exciting opportunity to work with a world-renowned multi-channel marketing platform.

Responsibilities

• Deliver email and SMS marketing campaign plans to time, budget and against agreed KPIs with the support of the Email & SMS Marketing Executives
• Plan and build automated workflows which effectively deliver against marketing plans, Audience & Product objectives, and place supporters at their heart
• Lead on the delivery of data and digital campaign set-up requirements that ensure optimal targeting and tracking in collaboration with Data Selections and Web Analyst experts
• Work with UX experts to devise pre-launch test and learn initiatives, using results to recommend areas for optimisation
• Be a channel expert for email and SMS delivery, maximising the potential of Adobe to execute timely, relevant and personalised communications that result in high levels of audience engagement
• Work collaboratively with other Digital Marketing & Delivery teams to execute campaigns effectively and efficiently, taking a holistic view of cross-channel activity
• Take a future-facing view of digital marketing trends and developments to ensure Cancer Research UK’s email and SMS communications stay ahead of the curve, making recommendations to automate to gain efficiencies
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation and to improve the effectiveness of future campaigns with key stakeholders
• Mentor the Email & SMS Marketing Executives, guiding and upskilling them
• Work collaboratively with teams across Fundraising & Marketing to share learnings and best practice

Requirements

• Relevant experience of delivering email and SMS marketing campaigns, from planning through to execution and analysis
• Experience of using Adobe Campaign or similar technology to deliver and automate campaigns, and knowledge of HTML
• Experience of planning personalised email and SMS journeys for different audience segments
• Passionate about digital marketing with a good knowledge of the latest trends
• Data-driven with an understanding of UX principles and experience of interpreting results and recommending opportunities for optimisation
• Experience of building positive working relationships and working effectively as part of a team
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities
• Strong attention to detail
• Strong Microsoft Office skills, including Excel and PowerPoint

Skills

• Email marketing
• SMS marketing
• Adobe Campaign Manager
• HTML
• Personalised marketing
• Digital marketing trends
• UX principles
• Data analysis
• Teamwork
• Workload management
• Microsoft Office
• Excel
• PowerPoint

Location

• Stratford, London

Work Type

• Office-based with high flexibility (1-2 days per week in the office)
• Full time
• 12 month fixed-term contract
• Flexible working requests (e.g., compressed hours, 4 day weeks)

Experience Level

• Senior
• Experienced

Salary/Compensations

• £36,000 to £40,000

Benefits

• Generous benefits package
• Wide range of career and personal development opportunities
• High-quality tools, policies and processes

About the Company

• At Cancer Research UK, we exist to beat cancer.
• We are professionals with purpose, beating cancer every day.
• Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do.
• We're committed to creating an inclusive culture where everyone can be themselves and reach their full potential.

Equal Opportunity

• We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented, and believe that a diverse workforce will help us to beat cancer sooner.
• If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you. We don’t expect everyone to meet all of the criteria listed.
• We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen by emailing us at recruitment@cancer.org.uk.
• Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.