About the Role
This role is focused on driving revenue growth across all solutions including branded content, display, influencer marketing, immersive camera marketing and sponsorships from key clients, ensuring retention and long-term partnership. The aim is to ensure that LADbible Group is a trusted tier 1 client and agency partner for business-critical clients. This is a senior, dual-facing role with two equally weighted mandates: agency partnership with Omnicom and client-direct leadership on a flagship growth client.
Responsibilities
- Act as the named senior lead for LADbible Group across Omnicom agencies, building visibility, trust and preference amongst partnership teams, planners, business directors, and client lead level.
- Build and actively manage a healthy, qualified pipeline of briefs and proactive opportunities.
- Ensure regular presence in the business and build opportunities such as showcases, immersions, workshops and social moments that keep LADbible Group top of mind across the network.
- Identify white-space clients within the agency portfolio’s and create a plan to unlock them.
- Own the senior client-direct relationship on a designated flagship growth account, becoming their trusted, go-to business partner.
- Alongside the Group Business Director, help set the strategic vision for the account and lead best-in-class planning, creative response and client management.
- Immerse yourself in the client's business, category and challenges to unlock smart, proactive ideas and proposals that go beyond the brief.
- Lead workshops, category and audience deep-dives, and standalone insight sessions that add tangible value to the client's business.
- Ensure world-class delivery, Post Campaign Analysis and account governance so revenue is retained and grown year on year.
- Craft compelling proactive and reactive pitch responses that are smart, distinctive and perfectly matched to the client or agency brief.
- Hit and exceed personal revenue targets and KPIs across both your agency pipeline and your flagship client.
- Champion brilliant case studies and award entries that raise LADbible Group's profile.
- Represent LADbible Group at relevant conferences and industry events.
Requirements
- Demonstrable track record of building and converting an agency pipeline into sustained revenue, ideally in a social, publisher, creator or creative partner environment.
- Proven, current relationships across the Omnicom network.
- Strong client-direct experience, owning the senior relationship and leading best-in-class planning, creative and account management.
- Expertise in understanding a brief and developing the right, integrated proposal in response.
- Comfortable with full-funnel planning.
- Ability to create clear and compelling pitch presentations.
- Tenacity and provocative thinking.
- Adept in preparing and delivering exciting solutions to clients at all levels of seniority.
- Understand the world of digital and use of social channels e.g. Facebook, Instagram, Snapchat, TikTok, X.
- Knowledge of Sponsorship, Influencer and Immersive camera marketing capabilities would also be helpful.
- Ability to think creatively.
- Aptitude to learn in a fast moving digital and social space with complex products.
- Entrepreneurial; comfortable proposing new ideas/formats/capabilities to the business if a client needs them.
- Prepared to put the time in and be happy working under pressure and to tight deadlines.
- Passionate about great work and delivering strong business outcomes for clients (as well as hitting targets!).
- Genuinely passionate about LADbible Group and our exciting future.
- Enjoy working collaboratively and be a lovely, energetic person who will add value to the company.
Skills
- Branded content
- Display advertising
- Influencer marketing
- Immersive camera marketing
- Sponsorships
- Agency partnership
- Client-direct relationship management
- Full-funnel planning
- Digital marketing
- Social media marketing (Facebook, Instagram, Snapchat, TikTok, X)
Location
- London
- Manchester
- International
Work Type
- Blended working (4 days in office per week)
Experience Level
- Senior
About the Company
- LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month.
- Portfolio includes brands like LADbible, UNILAD, GAMINGbible, and UNILAD Tech.
- LADbible’s Commercial Team, LAD360, partners with iconic brands and has rapidly become one of the most formidable forces in media, delivering culture-shaping campaigns.
- Award-winning team recognized for Commercial Team of the Year and Media Brand of the Year.
Equal Opportunity
- LADbible Group is an equal opportunities employer.
- Determined to create a diverse group at all levels of the company.
- Welcome all members of the community to apply for openings.
- Committed to building a diverse and inclusive workforce.
- Aim to create an environment where everyone feels comfortable to be themselves.
