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About the Role

We're looking for a hands-on Lifecycle Marketing Operations Manager to implement and execute impactful lifecycle campaigns (email, SMS, push), streamline processes, and drive operational initiatives forward. You will build smart automations and focus on what truly drives results, working side by side with Product, Engineering, Marketing, Analytics, Sales, and Customer Experience to drive growth across the whole customer journey.

Responsibilities

Own campaigns from beginning to end, developing the strategy, creating content, coding, QAing, building the target audience, and launching.
Analyze campaign performance and findings post-launch, using insights to iterate on content, targeting, and design for continuous optimization.
Code dynamic, personalized campaigns across email, push, and SMS using HTML, CSS, and Liquid, leveraging modular code and API-driven data.
Execute multi-channel journeys in Braze by designing, QAing, and optimizing campaigns with Canvases, API triggers, segment filters, Liquid logic, content blocks, and personalization.
Write complex personalization logic using advanced Liquid conditions, loops, and filters to parse and render dynamic content from JSON objects.
Integrate and troubleshoot APIs by configuring endpoints, testing integrations, and collaborating with engineering to resolve data pipeline or system issues.
Monitor and troubleshoot CRM performance, proactively identifying and resolving SMS delivery errors, broken links, or UTM mismatches.
Proactively monitor platform health by tracking Braze, Customer.io, and deliverability tools to identify risks or issues affecting CRM performance.
Segment and target audiences precisely by defining audiences based on behavioral, demographic, or custom criteria.
Collaborate cross-functionally with Product, Engineering, Analytics, Creative, and Marketing teams to align requirements, improve processes, and enhance campaigns.
Improve operational workflows by identifying inefficiencies and implementing scalable processes for testing, documentation, link libraries, and reporting standardization.
Manage projects end-to-end by overseeing timelines, writing tickets, and planning sprints to ensure smooth campaign execution.

Requirements

3-5 years of experience developing email campaigns with HTML/CSS.
Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.).
Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice.
Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards.
Excellent organizational instincts, eagerly applied to marketing operations and governance.
Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details.

Skills

HTML
CSS
Liquid
Braze
Customer.io
Iterable
Salesforce Marketing Cloud
SQL
Tableau

Location

Austin, TX

Work Type

Onsite

Experience Level

3-5 years

Benefits

Multiple medical plans to choose from
100% employer covered dental & vision plans for team members and their families
401(k)-retirement plan
Short & long-term disability
Employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation
Training and internal career growth opportunities
Flexible Time Off
12 weeks of parental leave for primary and secondary caregivers
Snacks and drinks available
Catered lunches for onsite employees

About the Company

Hippo was built on a promise: make homeownership effortless.
We use technology and data to help our customers stay ahead of problems and protect what matters most.
Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences.
Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.

Equal Opportunity

Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation.
Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.