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About the Role
The Social Media Manager will lead the development, execution, and optimization of the Group's social media strategy to enhance the UK's social media presence, drive strategic initiatives, and create engaging content. This role provides expert guidance on social media integration, governance, best practices, and policies to ensure a consistent digital presence.
Responsibilities
- Developing social media strategies to increase brand awareness and customer engagement
- Analyzing long-term social media strategy needs and providing quarterly reports with recommended changes to the digital marketing plan
- Creating captivating content for social media sites, including blogs, articles, posts, and multimedia
- Staying up-to-date with the latest social media trends and digital technologies
- Developing monthly reports on emerging social media trends for management and executive teams
- Developing and overseeing competitions and campaigns to draw attention to the brand
- Setting measurable campaign goals and demonstrating Return on Investment (ROI)
- Monitoring and responding to customer feedback, comments, and social media posts
- Managing a social media team and guiding junior members
- Liaising with other departments and creatives to create a holistic online marketing strategy
Requirements
- Extensive experience in a similar group-level role
- Deep understanding of the hospitality business and guests
- Highly developed interpersonal, adaptive influencing, and supervisory skills
- Ability to work across all hotel levels and functions independently in a high-pressure environment
- Good project management skills
- Great communication skills with a strong customer service ethic
- Comfortable communicating in English
Skills
- Social media strategy development
- Content creation
- Social media trend analysis
- Campaign management
- ROI analysis
- Customer feedback management
- Team management
- Interdepartmental liaison
- Project management
- Communication
- Customer service
Location
- London Corporate office
Work Type
- Full-time
Experience Level
- Senior
Benefits
- Social Events
- Wellbeing and Team Activities
- Training and development
- Pension Salary Sacrifice Scheme
- Career development and salary reviews
- Interest-free Season Ticket Loan Scheme
- 1 Volunteer Day per year
- Complimentary meals
- Length of Service related holiday scheme
- Discount on Accommodation worldwide
- 50% Food and Beverage Discount
- Life Assurance
- Recommend a Friend Scheme
About the Company
- Millennium Hotels and Resorts owns and operates over 120+ hotels worldwide.
- Properties are placed into collections: Leng’s Collection, M Social Collection, Millennium Collection, Copthorne Collection and The Biltmore.
- Each collection has its own distinct personality, character, and hotel brands, tailored to suit different types of guests.