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About the Role

Shape the overall marketing strategy for near-term launch products, spanning prescription digital therapeutics (PDTs) and OTC product lines, and build a best-in-class marketing organization to execute that vision. Define brand strategy and create narrative and materials that drive behavior change and prescriptions for PDTs, while leading commercialization and growth marketing for the OTC product line. Oversee all aspects of the marketing function, including long-term brand strategy, market shaping, promotional messaging, tactical planning, and digital marketing/omnichannel engagement. Develop the Click playbook for PDT launches and drive OTC customer acquisition, conversion, and revenue growth. This is an agile position within a rapidly growing pre-IPO company in a nascent and fast-growing space.

Responsibilities

Ownership of best-in-class marketing campaigns, including development of product brand positioning, creation of brand value propositions, and promotional messaging to create and drive effective brand strategies.
Utilize data and strategic insights to develop brand positioning by conducting segmentation, unmet needs analysis, competitive landscape, and business intelligence for HCPs and consumers.
Leverage clinical and economic data to produce high-impact collateral for HCP and consumer campaigns.
Develop omnichannel, growth, and DTC campaigns for consumer-focused marketing strategies, including performance marketing execution across paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels.
Own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) with continuous, data-driven testing and optimization.
Execute branded and unbranded campaigns to prime the market for a new treatment modality, leveraging developed segments for each audience.
Translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
Oversee the development of all promotional materials (visual aids, brochures, website, etc.), approval process, and dissemination of approved materials.
Partner closely with performance/growth marketing agencies and media partners on DTC and consumer campaigns for the OTC product, including audience targeting, media planning, and measurement.
Direct the strategy for patient assistance programs (PAPs), copay support, and navigation services to minimize abandonment at the pharmacy counter.
Collaborate with Medical Affairs on communications strategy and KOL engagement.
Manage the brand presence at key congresses.
Support the field team by developing the curriculum and training modules for all field teams (Sales, Access, and MSLs).
Support the planning for future indications, international expansions, and other types of partnerships.

Requirements

Seamlessly integrated AI into professional workflow and personal productivity, using it as a force multiplier.
Bachelor’s degree required; MBA, PharmD, or MPH preferred.
15+ years of progressive leadership within the pharmaceutical or biotech sectors.
Proven track record across OTC/Consumer Growth Marketing, HCP Marketing, and Sales, including direct experience marketing OTC or consumer health products.
Demonstrated success leading multiple brand launches, overseeing the journey from pre-approval market shaping to post-launch pull-through.
5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
Extensive experience in developing comprehensive brand strategies, encompassing OTC/consumer growth marketing, HCP professional promotion, patient engagement, and market-shaping initiatives (DSA/DSE).
Strategic capabilities with the ability to conceive, develop and implement multi-dimensional marketing and business plans.
Deep understanding of performance and growth marketing channels (paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
Sophisticated understanding of cross-functional ecosystems, including Sales, Marketing Analytics, Growth/Performance Marketing, and Sales Training.
A seasoned leader with a track record of building, mentoring, and scaling high-performing marketing teams in high-growth environments.
Expert-level oversight of multi-million dollar budgets and external vendor relationships, including AORs and promotional partners.
Exceptional communication and interpersonal skills, with the 'emotional intelligence' required to drive consensus across diverse cultures and complex matrixed disciplines.
Knowledge of or experience with Digital Therapeutics and/or Prescription Digital Therapeutics is considered a plus.
Experience in other commercial functions (Field Sales, Sales Enablement, Commercial Excellence).

Skills

AI integration
Brand strategy development
Market shaping
Promotional messaging
Tactical planning
Digital marketing
Omnichannel engagement
Pharmaceutical marketing
Launch excellence
Performance marketing
Growth marketing
Customer acquisition
Conversion optimization
Revenue growth
Segmentation
Unmet needs analysis
Competitive landscape analysis
Business intelligence
DTC campaigns
Paid social
Paid search
SEO/SEM
CRM/email marketing
Affiliate marketing
Marketplace channel management
KPI management
Data-driven testing
Content creation
Visual aid development
Brochure development
Website development
Agency management
Media planning
Measurement
Patient assistance programs
Copay support
Navigation services
Medical affairs collaboration
KOL engagement
Congress representation
Curriculum development
Training module development
Field team support
Indication planning
International expansion planning
Partnership development

Location

NYC office

Work Type

Full-time

Experience Level

Senior Director/Vice President
15+ years of progressive leadership
5+ years of hands-on performance marketing/growth marketing experience

Education Level

Bachelor's degree
MBA preferred
PharmD preferred
MPH preferred

Salary/Compensations

$180,000 - $280,000

Benefits

Competitive Salary with Annual Review
Cash Bonus
Stock Options
5% 401(k) matching
Medical
Dental
Vision
Life Insurance
Voluntary Benefits
Unlimited PTO
Uber One
Nectar Rewards
One Medical
Fertility Support
Fitness Reimbursement
Bike Membership
Professional Development Stipend
DoorDash and Catered Lunches
Parent Benefits
LinkedIn Learning
Gemini Enterprise Stack
Industrious Workspaces
Commuter Subsidies
Flexible Work Arrangement
Choice of Mac or Windows
Sponsored Company Events
Office Snacks and Beverages

About the Company

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs.
As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand.
Click’s treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process.
This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options.
Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning.
The digital therapeutics under development on Click’s platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases.
Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics.
For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn.

Equal Opportunity

Click Therapeutics is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Click Therapeutics also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act.
All applicants must have authorization to work for Click Therapeutics in the U.S.
In certain circumstances it may be advantageous to Click Therapeutics to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S.
For certain classes of temporary visas, the resulting work authorization may be specific to Click Therapeutics and the specific job and/or work site.
Click Therapeutics may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons.
Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Click Therapeutics in the U.S. and, if so, whether that authorization permits them to work in the job they seek.
In no case should Click Therapeutics support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Click Therapeutics.