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About the Role

This senior marketing leader role is responsible for translating brand strategy into high-impact execution across HCP and patient audiences for prescription digital therapeutics (PDTs), and leading commercialization and growth marketing for the OTC product line. The role requires the ability to own execution directly, provide leadership, and integrate campaigns across Rx and OTC channels. Strong AI fluency and hands-on performance marketing expertise are core expectations.

Responsibilities

Lead execution of integrated HCP, patient, and DTC marketing strategies for one or more brands.
Translate brand strategy and value propositions into compelling narratives, messaging frameworks, and promotional materials.
Oversee development and execution of branded and unbranded campaigns to shape the market for PDTs.
Translate Rx-grounded clinical credibility and scientific rigor into consumer-facing creative for the OTC product.
Partner closely with performance/growth marketing partners and agencies on DTC and consumer campaigns, including audience targeting, media planning, and measurement.
Guide omnichannel and digital marketing strategies across professional and consumer audiences.
Own performance marketing and growth marketing execution for the OTC product (paid social, paid search, SEO/SEM, CRM/email, and affiliate/marketplace channels).
Ensure compliant development, review, approval, and deployment of promotional materials.
Leverage AI-enabled tools for audience segmentation, content generation, performance optimization, and analytics.
Own OTC performance marketing KPIs (CAC, ROAS, conversion rate, LTV) and drive continuous, data-driven testing and optimization of growth marketing campaigns.
Collaborate with Medical Affairs on scientific communications and KOL engagement.
Support congress strategy, field enablement materials, and training content as needed.
Mentor and guide Managers and Senior Managers while remaining hands-on where required.

Requirements

10+ years of experience in pharmaceutical, biotech, or digital health marketing, including direct experience marketing OTC or consumer health products.
Demonstrated experience supporting or leading brand launches.
5+ years of hands-on performance marketing/growth marketing experience (e.g., paid social, paid search, SEO/SEM, CRM/email, affiliate/marketplace), with a track record of driving measurable acquisition, conversion, and revenue growth for a consumer or OTC product.
Strong understanding of HCP promotion, patient engagement, and OTC/consumer growth marketing.
Proven ability to apply data, analytics, and AI-enabled tools to marketing execution.
Proven ability to leverage data, analytics, and AI-enabled tools to drive strategic insight and operational excellence.
A graduate of a 4-year degree with a top-tier university with strong academic track record.
Strong organizational and time management skills, and excellent attention to detail.
Ability to prioritize and drive projects, meeting all deadlines with minimal supervision.
Highly adaptable to a dynamic atmosphere of changing requirements and scope.
Comfortable managing multiple program activities simultaneously.
Able to correspond with internal and external contacts in a professional manner.
Superb writing and communication skills.
Analytical mindset and strong critical thinking and problem solving skills.
Ability to anticipate potential needs and challenges before they occur.

Skills

AI fluency
Performance marketing
Growth marketing
HCP promotion
Patient engagement
OTC/consumer growth marketing
Data analysis
AI-enabled tools
Omnichannel marketing
Digital marketing
Paid social
Paid search
SEO/SEM
CRM/email
Affiliate/marketplace channels
Brand strategy
Messaging frameworks
Promotional materials development
Market shaping
Audience segmentation
Content generation
Performance optimization
Analytics
Scientific communications
KOL engagement
Congress strategy
Field enablement
Training content development
Agile development methodologies

Location

Tribeca, NYC
Boston, MA

Work Type

Hybrid

Experience Level

10+ years of experience in pharmaceutical, biotech, or digital health marketing
5+ years of hands-on performance marketing/growth marketing experience

Education Level

Bachelor’s degree required
MBA, PharmD, or MPH preferred

Salary/Compensations

$150,000 - $220,000

Benefits

Competitive Salary with Annual Review
Cash Bonus
Stock Options
5% 401(k) matching
Medical
Dental
Vision
Life Insurance
Voluntary Benefits
Unlimited PTO
Uber One
Nectar Rewards
One Medical
Fertility Support
Fitness Reimbursement
Bike Membership
Professional Development Stipend
DoorDash and Catered Lunches
Parent Benefits
LinkedIn Learning
Gemini Enterprise Stack
Industrious Workspaces
Commuter Subsidies
Flexible Work Arrangement
Choice of Mac or Windows
Sponsored Company Events
Office Snacks and Beverages

About the Company

Click Therapeutics, Inc., develops, validates, and commercializes software as prescription medical treatments for people with unmet medical needs.
As a leading innovator of Digital Therapeutics™, Click delivers accessible, clinically proven, FDA-regulated prescription treatments to the smartphone in your hand.
Click’s treatments are defined by a commitment to applying technical and scientific rigor and patient-centric design to the development process.
This results in uniquely engaging experiences that achieve compelling clinical outcomes for patients seeking new treatment options.
Click Therapeutics continuously expands and refines its platform with novel cognitive, behavioral and neuromodulatory mechanisms of action and advanced data-driven tools such as artificial intelligence and machine learning.
The digital therapeutics under development on Click’s platform address diverse areas of therapeutic need, including indications in psychiatry, neurology, oncology, immunology, and cardiometabolic diseases.
Consistently named a best place to work, Click fosters an inclusive, diverse workforce of innovators, clinicians, scientists, researchers, designers, technologists, engineers and more, united in a common mission to provide patients everywhere access to safe and effective prescription digital therapeutics.
For more information, visit www.clicktherapeutics.com and connect with us on LinkedIn.

Equal Opportunity

Click Therapeutics is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
Click Therapeutics also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act.
All applicants must have authorization to work for Click Therapeutics in the U.S.
In certain circumstances it may be advantageous to Click Therapeutics to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S.
For certain classes of temporary visas, the resulting work authorization may be specific to Click Therapeutics and the specific job and/or work site.
Click Therapeutics may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons.
Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Click Therapeutics in the U.S. and, if so, whether that authorization permits them to work in the job they seek.
In no case should Click Therapeutics support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Click Therapeutics.