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About the Role

As a Sales Assistant at Sports Direct, you'll be on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

Responsibilities

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

Requirements

• A confident, friendly, positive attitude.
• Retail or customer service experience is a bonus, but not essential.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communication skills and a customer-first mindset.

Skills

• Customer service
• Communication skills

Location

• UK

Work Type

• Flexible working

Experience Level

• Entry level

Salary/Compensations

• Competitive hourly rate

Benefits

• Staff discount across the full Frasers Group family of brands
• Career progression in a fast-growing retail business that promotes from within
• A fun, fast-paced atmosphere with a team that has your back

About the Company

• Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back.
• With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level.
• If you've got energy, drive, and a love for retail done at pace, you'll fit right in.