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About the Role
The Social Media Marketing Manager is the strategic architect of Lands' End's presence across social and creator channels, owning how various platforms work together as a connected system and how influencer partnerships extend brand storytelling and drive commerce.
Responsibilities
- Own the total social ecosystem strategy, defining the distinct role, tone, and success metrics for each platform and how they reinforce one another.
- Lead evaluation and piloting of new and emerging platforms and formats, building the business case for investment or expansion.
- Architect and maintain the always-on content and campaign calendar, aligning social output with brand, product, PR, and promotional priorities.
- Serve as the internal strategic lead for social, translating brand and campaign briefs into channel-specific strategies and creative direction.
- Brief creative and content teams on social and platform-native concepts, ensuring output is distinctive to each channel.
- Oversee published content across all channels, establishing and upholding brand voice and quality standards.
- Monitor community sentiment and online conversation, guiding response strategy for community management and reputation issues.
- Champion social commerce initiatives, partnering with Merchandising and E-Commerce on assortment, tagging, and conversion.
- Analyze, review, and compile performance reporting across social and influencer programs, translating data into clear recommendations.
- Partner with paid social/media teams to ensure organic and paid strategies are complementary.
- Prepare executive-ready readouts on channel performance, share of voice, competitive positioning, and influencer program ROI.
- Partner closely with Brand Marketing, PR, Merchandising, E-Commerce, and external agencies to align social/influencer initiatives with broader go-to-market plans.
- Manage timelines, approvals, and budget/invoice reconciliation for social content production and influencer engagements.
- Continuously scan trends in social platforms, creator culture, and social commerce, bringing forward recommendations.
Requirements
- BA/BS degree in Marketing, Communications, or related field.
- 6+ years of experience in social media including experience managing platform strategy across multiple channels.
- Demonstrated experience with TikTok, TikTok Shop, and social commerce.
- Familiarity with YouTube and Pinterest strategy is a strong plus.
- Strong strategic and systems thinking, able to see how channels, content, and creators fit together.
- Experience briefing creative teams and evaluating creative output against strategic and platform-specific objectives.
- Fluency in social analytics platforms and translating data into action.
- Excellent written and verbal communication skills.
- Strong presentation and executive-communication ability.
- Strong organizational skills with proven ability to manage multiple concurrent projects, partners, and deadlines.
- Ability to perform under pressure in a fast-paced, evolving environment.
Skills
- Social Media Strategy
- Platform Strategy
- TikTok
- TikTok Shop
- Social Commerce
- YouTube Strategy
- Pinterest Strategy
- Systems Thinking
- Creative Briefing
- Creative Evaluation
- Social Analytics
- Data Translation
- Written Communication
- Verbal Communication
- Presentation Skills
- Executive Communication
- Organizational Skills
- Project Management
- Time Management
- Budget Management
- Influencer Marketing
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- $90,000 - $110,000
Benefits
- Paid time off
- Health benefits
- Dental benefits
- Vision benefits
- Disability benefits
- Annual merit increase
- Bonus
- Incentive compensation
About the Company
- Lands' End is a global lifestyle brand.