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About the Role

We are looking for a Retention Manager to lead strategic planning and day-to-day management of all retention opportunities. You are an adaptable person who thrives in a fast-paced environment, has an entrepreneurial spirit, and is knowledgeable about industry tactics for retention, customer LTV, and the full customer journey. You enjoy analyzing customer behavior patterns to grow the repeat customer base and re-engage past purchasers.

Responsibilities

Contribute to annual eComm revenue targets by creating a retention marketing strategy to meet and exceed return customer goals.
Leverage audience and performance analytics to make informed decisions on strategy and proactively explore new opportunities to drive revenue.
Grow and evaluate owned marketing channels, including Welcome, Abandonment, Cross-sell, and Notify me flows, and weekly deployments.
Implement a reporting process for measuring success of retention strategies, including testing results and optimizing email creative.
Partner with the Ecommerce team to drive in-app revenue, especially with return purchases.
Collaborate with the Brand Director and Copywriter on building a monthly marketing calendar with content that supports campaign and product launches and overall brand messaging.
Work with the Brand Director and Graphic Designer on weekly email deployments that are on brand and maximize CTR, Placed Order Rate, and Conversions.
Collaborate with the operations team to stay informed on inventory availability and upcoming product launches.

Requirements

4+ years of experience in retention marketing, ecommerce, or a related field, with experience leading teams and cross-functional initiatives.
Required experience with Klaviyo, including building customer lifecycle campaigns, segmentation, automation, A/B testing, and performance reporting.
Strong analytical and commercial mindset with experience using data to drive business decisions.
Experience managing ecommerce platforms (Shopify preferred) and analytics tools such as GA4, Looker Studio, and Excel.
Demonstrated ability to manage multiple projects and stakeholders in a fast-paced environment.
Excellent communication, organization, and problem-solving skills.
Bachelor's degree in Business, Marketing, Ecommerce, or a related field (or equivalent experience).
Compassionate and reliable individual who will lead with empathy, inspire teammates with a strong work ethic, and support peer growth through trust and respect.
Proactive, curious, and eager to learn while building.
Confidence and comfortability to collaborate laterally, communicate ideas effectively, and support company goals.

Skills

Retention marketing
Ecommerce
Klaviyo
Customer lifecycle campaigns
Segmentation
Automation
A/B testing
Performance reporting
Analytics
Commercial mindset
Data analysis
Ecommerce platforms
Shopify
GA4
Looker Studio
Excel
Project management
Stakeholder management
Communication
Organization
Problem-solving
Owned channel management
ESP/Marketing Automation
SMS management tool
LTV
Customer journey analysis

Location

East Room located at 507 King East, Toronto, Ontario

Work Type

Hybrid

Experience Level

4+ years of experience

Education Level

Bachelor's degree in Business, Marketing, Ecommerce, or a related field (or equivalent experience)

Salary/Compensations

$95-115K

Benefits

3 weeks vacation + 3 floating days + Summer Fridays
Your birthday off!
A comprehensive benefits program + flexible health care spending account
Parental leave top-up
Employee discount to use towards JENNY BIRD pieces!
Access to Group RRSP Plan
Membership to the East Room at 507 King East, Toronto, Ontario

About the Company

JENNY BIRD is a fast-moving, complex business with direct to consumer, wholesale and major department sales channels, with customer experience at the core.
The company values partnerships, developing and strengthening relationships with boutiques and majors.
JENNY BIRD is inspired by its consumers and consciously strategizes to exceed a five-star shopping experience.
The company's staff are award-winning visionaries, led by an all-woman executive team.
The company has seen incredible growth and success through its team’s proactiveness, curiosity, and desire to learn while building.

Equal Opportunity

JENNY BIRD does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.
Should you require any accommodation, please inform us and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application or email.