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About the Role

The purpose of a Firearms Sales Associate is to provide exceptional customer service and expertise in firearms and related accessories. Your in-depth knowledge of firearms regulations, safety practices, and product features will contribute to a positive shopping experience for our customers.

Responsibilities

• Greet customers with a warm and friendly demeanor, creating a welcoming atmosphere.
• Engage customers to understand their specific needs, preferences, and budget constraints.
• Provide expert guidance and unbiased product recommendations.
• Ensure compliance with all federal, state, and local laws and regulations pertaining to firearms sales and transfers.
• Complete all required firearm compliance training and demonstrate an understanding of the Firearms SOP.
• Assist customers in selecting appropriate ammunition, accessories, and related products.
• Maintain an organized and visually appealing firearms display area.
• Process transactions accurately and efficiently.
• Stay updated on current firearm trends, models, and industry news.
• Actively listen to customer concerns and address questions or issues promptly.
• Establish and maintain healthy, long-term relationships with customers.
• Demonstrate product features and benefits, conduct product demonstrations, and explain technical specifications.
• Utilize upselling and cross-selling techniques to maximize sales.
• Promote exclusive offers, RK Firearms Plus Protection Plan, and the store loyalty program.
• Process special orders, operate the POS register, and resolve return issues.
• Contribute to visual merchandising efforts by zoning product displays, ensuring proper signage, and maintaining a clean, safe, and attractive sales floor.
• Participate in cross-training for flexibility in various departments and responsibilities.
• Actively participate in learning initiatives such as training programs, workshops, and webinars.
• Provide friendly, proactive, and professional internal and external support.
• Demonstrate behaviors that exemplify Rural King’s Values: People First, Integrity, Attitude, Initiative, Teamwork, Accountability, and Continuous Improvement.
• Perform other duties as assigned.

Requirements

• High school diploma or equivalent.
• Knowledge of federal, state, and local laws and regulations regarding firearms sales and transfers.
• Strong interpersonal and communication skills, with the ability to engage customers effectively.
• Demonstrated ability to actively listen, ask relevant questions, and provide thorough and articulate responses.
• Excellent attention to detail and organizational skills.
• Demonstrated ability to prioritize tasks, meet deadlines, and maintain a high level of attention to detail.
• Proven track record of consistently producing error-free work and meeting quality standards.
• Proficiency in using computer systems for transaction processing and record-keeping.
• Strong commitment to maintaining a safe and secure shopping environment.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
• Must be able to stand for prolonged periods of time.
• Ability to lift, push, and/or pull a minimum of 30 pounds repetitively and 31-50 pounds intermittently.
• Must be able to verbally communicate effectively with others.
• Must have close visual awareness.
• Ability to use a ladder and/or pallet jack.

Skills

• Firearms sales
• Customer service
• Firearms regulations
• Safety practices
• Product features
• Customer engagement
• Product recommendations
• Compliance
• Firearms SOP
• Ammunition selection
• Accessory selection
• Visual merchandising
• Transaction processing
• POS operation
• Upselling
• Cross-selling
• Computer systems proficiency

Location

• Rural King Farm and Home Store

Work Type

• Full-time

Experience Level

• Entry-level
• Professional experience

Education Level

• High school diploma or equivalent
• Additional education or training in firearms safety is a plus

Salary/Compensations

• USD $17.00/Hr.
• USD $20.25/Hr.

Benefits

• 401(k) plan with a 100% match on the first 3% of contributions and 50% of the next 2%
• Healthcare plans
• Virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate Discount
• Dave Ramsey’s SmartDollar Program
• Associate Assistance Program
• RK Cares Associate Hardship Program
• 24/7 Chaplaincy Services

About the Company

• Rural King Farm and Home Store strives to create a positive and rewarding workplace for our associates.
• We offer opportunities for growth, competitive benefits, a people first environment, and an opportunity to work alongside dedicated associates who share a passion for providing an exceptional experience and service to our rural communities.
• Whether you are starting an entry-level position or joining with professional experience, Rural King encourages professional growth and provides the necessary resource to help you succeed and grow with us.
• When you join the Rural King team, you become a contributing member in supporting the needs of and making a difference in the lives of those within the people and communities we serve.