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About the Role

The Promotion Manager serves as the official gatekeeper for all marketing, advertising, and promotional activities across the firm, ensuring compliance with Capital Market Authority (CMA) regulations, protecting investors, and aligning with business goals.

Responsibilities

• Collect required information and data to assess clients' capability and tendency to afford risks, creating detailed risk profiles.
• Conduct market research to understand retail customer needs, preferences, and behaviors regarding CFD products.
• Design targeted promotional campaigns to enhance brand visibility, attract new retail customers, and retain existing clients.
• Collaborate with compliance, legal, and risk management teams to align marketing strategies with company policies.
• Analyze the performance of marketing activities and make recommendations for improvements.
• Prepare regular reports on marketing activities, consumer insights, and regulatory updates for senior management.
• Oversee all promotional activities—including print/digital ads, campaigns, roadshows, online content, and seminars—to ensure complete compliance with CMA rules.
• Ensure all risk warnings, regulatory disclosures, and licensing details are accurately included in all client-facing and promotional content.
• Verify that no misleading, deceptive, or exaggerated statements are communicated to investors.
• Act as the primary point of contact between the firm and the CMA.
• Maintain structured records of all promotional campaigns and activities conducted by the firm.
• Report any compliance risks or promotional violations immediately to Senior Management and the CMA, when required.
• Maintain clear records to make total number of clients acquired, total expenses incurred per promotional campaign, and total revenue generated via promotional efforts available at the end of every quarter and fiscal year.
• Educate and train internal teams on distinguishing between formal Promotion and Introduction.
• Provide continuous guidance to marketing and business development teams on what constitutes compliant communication vs. regulated promotional activity.

Requirements

• 1+ year experience in a same or similar function.
• Strong understanding of UAE Financial markets regulations.
• Proven experience reviewing and approving regulated financial marketing content.
• Passed UAE Financial Rules & Regulations examination.
• Accredited by SCA/CMA or eligible to be approved as Promotion Manager.
• Ability to work cross-functionally with Marketing, Compliance, and senior management.
• Strong written and verbal communication.

Experience Level

• 1+ year experience

About the Company

• HFM is an internationally acclaimed multi-asset broker, delivering cutting-edge trading tools, platforms, and conditions to traders worldwide.
• We are committed to innovation, transparency, and excellence in the financial markets.