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About the Role

The Head of LATAM Marketing within the Private Bank will develop and implement a LATAM-wide marketing strategy to support business growth, client acquisition, and relationship deepening. This role is integral to the business, serving on the International Private Bank Marketing Management team and the broader LATAM leadership team.

Responsibilities

• Drive the strategic direction of the LATAM Marketing team to achieve business growth, operational excellence, and talent acquisition and retention, in partnership with regional and global business partners.
• Build and lead the LATAM Marketing team, fostering a collaborative culture and strong connectivity with the international and global marketing organization.
• Formulate holistic marketing strategies to raise brand awareness, acquire new clients, and deepen relationships with existing clients, based on a deep understanding of regional priorities.
• Partner with practice and solutions leaders to deliver practical tools that drive credit and investment flows.
• Lead the dialogue on content segmentation, personas, and personalization experiences.
• Apply AI to improve operational efficiency and drive strategic innovation.
• Develop local marketing strategies, ensuring a tailored market-by-market approach with local business objectives, local language, cultural nuance, and audience segmentation at the core.
• Drive new lead generation and client acquisition/conversion through marketing strategies including paid media, partnerships, and content.
• Define, measure, and evaluate KPIs across initiatives, including brand awareness, new leads generated, gross new clients, increases in product penetration, investment flows, and share of wallet.
• Liaise with regional and global counterparts to share best practices and implement global solutions across the region.
• Work closely and cross-functionally with market managers and business partners in the region and globally.
• Partner with other regional heads on IPB-led initiatives.

Requirements

• Marketing professional, strategic thinker, and well-rounded marketer with a strong understanding of the LATAM competitive landscape; ability to inspire, challenge, and influence.
• 10+ years of experience and strong business acumen to create country-level marketing strategies, quickly establish priorities, and clearly communicate expectations.
• Strong focus on digital marketing, with a data-first approach to digital tools, applications, and maturity models.
• Strong team leadership skills to foster a positive culture and grow the team in line with the strategic growth of the business in the region.

Skills

• Digital marketing
• Data-first approach
• Team leadership
• Strategic thinking
• AI application

Location

• LATAM

Work Type

• Full-time

Experience Level

• 10+ years

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching

About the Company

• JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands.
• Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
• J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions.
• Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals.
• Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

Equal Opportunity

• We are an equal opportunity employer and place a high value on diversity and inclusion at our company.
• We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.
• We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
• JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans