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About the Role

We are looking for an exceptional Commercial Lead to drive Tide’s Commercial Services growth in the UK. This role is central to Marketing, Product, and Performance, requiring collaboration with cross-functional teams to understand performance, identify opportunities, and drive execution. You will own the Go-To-Market strategy, considering all channels and member touchpoints, including in-app journeys and CRM, Acquisition, and OBTM marketing. Strong partnerships with product and marketing teams, excellent organization, and communication skills are essential, as you will be the primary contact for performance and commercial inquiries.

Responsibilities

Own revenue and forecasting, partnering with Finance to set, track, and refine financial projections.
Analyze member behavior, segment audiences, and measure campaign performance with BI team support, translating data into actionable recommendations.
Partner with Product teams to leverage commercial and analytics insights, shaping product positioning, aligning roadmaps, and supporting product launches with GTM strategies.
Lead Go-To-Markets across channels, collaborating with sales, operations, and CRM marketing teams.
Facilitate brainstorm sessions and workshops for creative ideas and implementation plans.
Communicate regularly with a wide range of stakeholders, including Tide’s Senior Leadership Team.
Lead market research and competitive analysis to monitor trends and benchmark for actionable strategies.

Requirements

7+ years of product marketing experience in B2B SaaS, B2B2C, Lead generation, fintech, or adjacent industries, ideally with subscription-based or tiered pricing products.
Strong commercial acumen with proven experience in driving commercial impact and partnering with finance.
Ability to set and track clear KPIs across all initiatives to meet revenue goals.
Strong analytical mindset with the ability to develop hypotheses and actionable plans from data insights.
Proven track record of successful Go-To-Market delivery with high-impact omni-channel campaigns.
Exceptional project management skills to manage multiple launches and tactical tests in a fast-paced environment.
Creative collaborator skilled in building cross-team relationships, crafting messaging, and navigating ambiguity.
Self-starter attitude with the ability to work backwards from targets, remove blockers, and adapt to shifting priorities.

Skills

Product Marketing
B2B SaaS
B2B2C
Lead Generation
Fintech
Subscription-based products
Tiered pricing products
Commercial Acumen
Financial Partnership
KPI Tracking
Revenue Goals
Analytical Mindset
Data Interpretation
Hypothesis Development
Actionable Plans
Go-To-Market Strategy
Omni-channel Campaigns
Project Management
Cross-team Collaboration
Messaging Crafting
Ambiguity Navigation
Proactive Problem Solving
Adaptability

Location

Work Type

Flexible work from home or at the office arrangement

Experience Level

7+ years

Salary/Compensations

Competitive salary

Benefits

Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
Hundreds of perks and discounts through Vitality Health Insurance (fitness watches, Waitrose cashback, gym membership etc.)
24/7 Employee Assistance Programme
25 days holiday with the ability to buy extra days
Professional L&D budget
Referral bonus
Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
Spacious brand new office in Liverpool street with an all-day snacks bar
Enhanced family-friendly leave
24 hours paid volunteering time off per year
Sabbatical leave

About the Company

Tide helps SMEs save time and money by offering business accounts, banking services, and administrative solutions like invoicing and accounting.
Tide is transforming the small business banking market with over 2 million members globally across the UK, India, Germany, and France.
Tide uses advanced technology and data-driven decisions to serve its mission.
Tide has over 2 million members, has raised over $300 million in funding, and has over 2,800 employees globally.
Tide has received Great Place to Work certification three years in a row and recognition among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026.
Tide has offices in Central London, a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania, and Hyderabad, and offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg.

Equal Opportunity

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.