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About the Role

Lead the marketing function through the development of marketing strategies for M/I’s products and services that align with corporate objectives on a divisional basis. Coordinate market research to determine effective media and direct marketing programs that target desired demographic groups and increase unit absorption. Partner with the VP of Sales and Marketing to achieve sales objectives through optimal marketing programs that support company objectives.

Responsibilities

Identify and implement comprehensive marketing strategies and corresponding plans and programs to support sales, revenue, and strategic objectives.
Recommend marketing strategies for company housing communities, including presentations, model homes, and amenity features.
Build effective partnerships with senior managers to determine product positioning, pricing matrix, and promotional strategies.
Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive activity.
Partner with the Corporate Marketing Department to formulate advertisement and promotional activities across various media channels.
Organize, manage, and execute the creation of the M/I Home Store in each community, overseeing technology installation and store contents.
Provide onboarding and ongoing marketing training for Sales Associates and New Home Consultants.
Conduct regular field visits to M/I Communities to evaluate signage and presentation, and to assess competitor marketing and community presentation.
Review and suggest product positioning, packaging, and pricing strategy to achieve long-term market share.
Monitor competitive products and marketing activities in partnership with the VP, Sales & Marketing.
Establish and maintain relationships with industry influencers and key strategic partners.
Conduct marketing surveys on product concepts and provide feedback for future product development.
Guide the preparation of marketing activity reports and present them to executive management.
Establish and maintain a consistent corporate image and brand across all product lines, promotional materials, and events.
Assist with special projects and perform additional duties as required.

Requirements

Bachelor’s degree (B.A. or B.S.) or equivalent in specialized training from a four-year college.
Minimum of 5 years of related work experience.
Experience in home building is a plus but not required.
Willingness to travel is required.

Skills

Excellent communication skills
Strong organizational savvy
Leadership skills
Ability to interface with and influence executive level managers
Strategic thinking ability
Strong analytical skills
Demonstrated record of marketing expertise
Ability to be innovative
Ability to establish plans that respond to the needs of a rapidly changing environment

Location

Office work environment with travel to communities

Work Type

Full-time

Experience Level

Minimum of 5 years related work experience

Education Level

Bachelor’s degree (B.A. or B.S.) or equivalent

Benefits

Medical insurance
Dental insurance
Vision insurance
Paid time off
Paid holidays
Paid parental leave
Traditional and Roth 401(k) options
Profit sharing plan
Employee stock purchase plan
Employee home purchase plan

About the Company

M/I Homes has been building new homes of outstanding quality and superior design for 50 years.
Founded in 1976, M/I Homes has fulfilled the dreams of over 170,000 homeowners.
M/I Homes has grown to become one of the nation’s leading homebuilders.
M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets.

Equal Opportunity

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.
We are proud to be an EEO/AA employer M/F/D/V.
We maintain a drug-free workplace and perform pre-employment substance abuse testing.