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About the Role

The Product Marketing Manager, Attendee Marketing will develop attendee marketing strategies for multiple events, focusing on value propositions, pricing, and retention/acquisition initiatives. This role ensures data-driven, customer-centric strategies that deliver measurable business outcomes and align with brand identity and market opportunities.

Responsibilities

• Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features.
• Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes.
• Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
• Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
• Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
• Focus on delivering attendee-centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS).
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Monitor progress against key attendee KPIs, including registration of high-value audiences, conversion rates, and retention metrics.
• Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision-making and strategy refinement.
• Build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
• Design attendee-centric journeys that enhance engagement and deliver tangible results.
• Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.
• Foster agile workflows by embedding iterative planning and adaptability into marketing strategies within the attendee agile hub.
• Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
• Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
• Work closely with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.
• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
• Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next-step recommendations.

Requirements

• Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high-paced environment.
• Strong ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams, to align on shared goals.
• Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes.
• Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.
• Most, although not all, of the skills and experience listed.

Skills

• Value proposition development
• Go-to-market strategies
• Pricing
• Integrated campaign execution
• Cross-functional relationship building
• Data-driven decision making
• Analytical skills
• Forecasting
• Segmentation
• KPI reporting
• Communication skills
• Collaboration skills
• Behavioral science techniques
• AI

Location

• New York, NY
• Boulder, CO
• Santa Monica, CA

Work Type

• Hybrid
• Remote

Experience Level

• Mid-level

Salary/Compensations

• $75,000-$90,000/YR

Benefits

• In-person and online social events
• Charity day
• Colleague groups and networks
• Up to four days per year to volunteer
• Charity match funding
• Bespoke training and learning
• Mentoring platforms
• On-demand access to thousands of courses on LinkedIn Learning
• 15 days PTO rising to 20 after three years and 25 after six years
• 10 national holidays
• Birthday leave day
• Work from (almost!) anywhere for up to four weeks a year
• 401k match
• Health insurance
• Vision insurance
• Dental insurance
• Parental leave
• ESPP offering company shares at a minimum 15% discount
• EAP assistance
• Mental health first aiders
• Free access to a wellness app
• Global awards and kudos programs

About the Company

• Informa Markets, a division within Informa, creates global platforms for industries.
• Organizes over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
• Provides year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.
• Provides data and digital content that supports the flow of knowledge and transactions in markets.

Equal Opportunity

• We are formally an Equal Opportunities Employer.
• We base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.