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About the Role

The Product Manager, Marketing Projects leads the development and execution of go-to-market plans for key product initiatives within CCL, focusing on exclusive destinations and new ship launches. This role translates product development milestones into cohesive, insight-driven marketing strategies by partnering with cross-functional stakeholders.

Responsibilities

• Develop and manage product marketing plans for assigned portfolios by partnering with Guest Experience and Operations teams to align upcoming initiatives with the broader brand strategy and communications calendar.
• Lead the development and execution of integrated marketing plans for high-priority product initiatives, ensuring cohesive messaging and alignment across all relevant marketing channels from awareness through conversion.
• Transform new guest experiences into compelling marketing narratives by partnering with subject-matter experts across Operations, including senior leadership from Guest Experience, Food & Beverage, and Entertainment, to develop master message briefs that serve as the creative foundation for all internal teams and marketing materials.
• Champion the consistent use of Carnival's distinctive, ownable brand assets across every campaign, ensuring that even product-specific communications reinforce and deepen brand equity with target audiences.
• Lead the development of foundational creative assets and marketing plans for high-priority product initiatives, ensuring cohesive messaging and alignment across all relevant marketing channels from awareness through conversion.
• Develop regional product support plans as ships change ports and enter new markets.
• Assess the competition in that market and work with agency (internal Creative Services or creative agency of record) to develop an integrated plan that introduces the new ship offering to the target audience.
• Develop a brief to inform the creative concept taking into consideration key market objectives and desired consumer behavior.
• Manage creative development of assets that will be adapted across all channels.
• Provides input in the development of the budget required for the annual budget process.
• Reviews and approves proposals and invoices to drive cost efficiencies and ensure budget adherence.

Requirements

• Minimum of 7 years of professional experience in brand marketing, product marketing, integrated marketing, or advertising.
• Demonstrated experience leading the development and execution of integrated, multi-channel marketing campaigns across paid, owned, and earned channels.
• Proven experience managing large-scale product launches, destination marketing initiatives, or high-visibility brand campaigns from strategy through execution.
• Strong experience developing go-to-market strategies and communication frameworks for complex, cross-functional initiatives.
• Demonstrated ability to translate operational or product information into compelling consumer-facing marketing narratives and creative briefs.
• Proven ability to lead cross-functional teams and agency partners while managing competing priorities, timelines, budgets, and deliverables.
• Experience overseeing creative development processes, including production, asset development, and channel adaptation across integrated campaigns.
• Demonstrated ability to build and foster strong cross-functional partnerships across Marketing, Guest Experience, Operations, Entertainment, Food & Beverage, Media, and executive leadership teams to support complex product launches and integrated marketing initiatives.
• Experience leading integrated go-to-market planning and execution for high-profile marketing campaigns, product launches, destination initiatives, or large-scale consumer-facing programs.
• Experience managing external creative and advertising agencies, including strategic briefing, creative evaluation, production oversight, and guiding work from concept development through final execution across multiple channels.
• Proven ability to develop master messaging frameworks, creative briefs, and foundational campaign assets that drive consistency across paid, owned, earned, CRM, digital, social, PR, trade, and partnership channels.
• Experience coordinating and aligning cross-functional teams to ensure cohesive storytelling, operational readiness, and consistent brand expression across all consumer touchpoints.
• Demonstrated ability to manage multiple concurrent launches and marketing initiatives in a fast-paced environment while balancing shifting priorities, timelines, budgets, and stakeholder needs with a high degree of accuracy and attention to detail.
• Understanding of business operations, workplace policies and procedures.
• Familiarity with team collaboration tools and techniques.
• Strong time management and organizational skills.
• Ability to maintain reliable and consistent attendance.
• Capacity to be punctual and meet deadlines.
• Ability to collaborate effectively with colleagues and work as part of a team.
• Demonstrated professionalism in all interactions and tasks.
• Requires regular movement throughout company facilities.

Skills

• Product Marketing
• Go-to-Market Strategy
• Integrated Marketing Campaigns
• Brand Strategy
• Marketing Planning
• Cross-functional Collaboration
• Stakeholder Management
• Messaging Frameworks
• Campaign Execution
• Creative Development Oversight
• Budget Management
• Analytical Thinking
• Strategic Thinking
• Problem Solving
• Leadership
• Time Management
• Organizational Skills
• Professionalism

Location

• Miami/Ft. Lauderdale area

Work Type

• In-office
• Hybrid

Experience Level

• Minimum of 7 years of professional experience

Benefits

• Annual cash bonus program
• Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• Company paid term life insurance and disability coverage
• 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays
• Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year.
• Sick Time – All full-time employees receive 80 hours of sick time each year.
• Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus

About the Company

• At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value.
• As the world’s most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery.
• From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.
• Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
• In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture.
• More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Equal Opportunity

• Carnival Corporation and Carnival Cruise Line is an equal employment opportunity/affirmative action employer.
• In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and/or international law.