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About the Role
Support the Media Performance Analytics Manager in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever. Act as a subject matter expert on media analytics tools and methodologies within the client environment.
Responsibilities
- Execute and advance media measurement for Unilever campaigns, including setup, reporting, ROI analysis, attribution, and effectiveness evaluation.
- Develop data-driven insights and recommendations, presenting clear business narratives to Unilever stakeholders.
- Collaborate with internal WPP Unite teams, Unilever teams, and external partners on measurement projects and KPI development.
- Support the development, automation, and evangelization of data inputs/outputs and dashboards for Unilever.
- Stay current on media measurement trends and analytics tools, bringing WPP's thought leadership to Unilever.
- Manage agency and vendor relationships under WPP guidance and in alignment with Unilever's objectives.
- Partner with WPP's Data Engineering for data and dashboard support, and with Advanced Analytics for applying advanced methods.
Requirements
- 3–5 years in media analytics, market research, or related fields.
- Bachelor’s degree required.
- Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
- Experience with media measurement, campaign analytics, and data storytelling.
- Strong analytical, problem-solving, storytelling, and communication skills.
- Ability to work collaboratively, manage multiple projects, and operate effectively within a client-embedded team.
- Proven ability to thrive in a dynamic, client-facing environment.
- Prior usage of major media platforms (Google, Meta, TikTok) for campaign reporting and optimization.
- Awareness of digital marketing measurement tools (MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).
Skills
- Media analytics
- Market research
- Data visualization (Power BI, Tableau)
- Excel
- SQL
- Python
- Media measurement
- Campaign analytics
- Data storytelling
- Analytical skills
- Problem-solving skills
- Communication skills
- Collaboration
- Project management
- Client-facing communication
- Google Ads
- Meta Ads
- TikTok Ads
- MMM
- Attribution modeling
- Brand health tracking
- Incrementality testing
- Data Clean Rooms
Location
- Hoboken
Work Type
- Hybrid
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
Salary/Compensations
- $60,000—$140,000 USD
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP is the creative transformation company, using the power of creativity to build better futures.
- WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing.
- WPP believes in the power of its culture and people, fostering exceptional experiences for clients and employees.
- WPP Media is committed to employee growth and offers access to global WPP Media & WPP networks for professional development.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.