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About the Role

Support the Media Performance Analytics Manager in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever. As an embedded WPP Unite team member, you will act as a subject matter expert on media analytics tools and methodologies, representing WPP's best-in-class expertise within the client environment. You’ll be part of a WPP Unite team that believes in doing work that matters — for our clients, for people, and for the planet.

Responsibilities

Execute and continuously advance media measurement for Unilever campaigns, including setup, reporting, ROI analysis, attribution, and campaign effectiveness evaluation.
Develop data-driven insights and recommendations, translating analytics into clear business narratives for Unilever stakeholders.
Collaborate with internal WPP Unite teams, Unilever teams, and external partners on measurement projects, custom studies, and KPI development.
Support the development, automation, and evangelization of data inputs/outputs and dashboards tailored for Unilever's needs.
Stay current on trends in media measurement, analytics tools, and industry best practices, bringing WPP's thought leadership to Unilever.
Manage relationships with agencies and vendors as needed, aligned with Unilever's objectives.
Partner with WPP's Data Engineering for data and dashboard support, and with WPP's Advanced Analytics for applying advanced methods.

Requirements

3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).
Experience with media measurement, campaign analytics, and data storytelling.
Strong analytical, problem-solving, storytelling, and communication skills.
Ability to work collaboratively, manage multiple projects, and operate effectively within a client-embedded team.
Proven ability to thrive in a dynamic, client-facing environment.
Prior usage of major media platforms such as Google, Meta, TikTok, and others.
Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Skills

Data visualization (Power BI, Tableau)
Excel
SQL
Python
Media measurement
Campaign analytics
Data storytelling
Analytical skills
Problem-solving skills
Communication skills
Collaboration
Project management
Client-facing skills
Google Ads
Meta Ads
TikTok Ads
MMM
Attribution
Brand Health
Lift/Incrementality Testing
Data Clean Rooms

Location

Work Type

Hybrid
Full-time

Experience Level

3-5 years

Education Level

Bachelor's degree required
Advanced degree a plus

Salary/Compensations

$60,000—$140,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing.
WPP believes in the power of our culture and our people, fostering respect and providing equal opportunities for career progression.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.