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About the Role

As the Business Growth Manager – Student Programs, you will drive the growth and execution of the company's student strategy in Germany. This role is part of a high-performing marketing team focused on creating impactful, culturally relevant programs to inspire engagement and build thriving communities among younger audiences.

Responsibilities

• Support the execution of the student growth roadmap across universities, partnerships, referral programs, incentives, and other student-focused initiatives.
• Coordinate campus ambassador and student leader programs.
• Develop and operationalize university sales and engagement programs.
• Identify and remove operational barriers by implementing creative and practical solutions.
• Support seasonal student campaigns, including summer travel, graduation, group travel, and semester breaks.
• Partner with Growth Marketing teams on performance initiatives, referral programs, incentives, and conversion optimization.
• Collaborate with Supply teams to explore student accommodation opportunities, including universities and hostels.
• Support influencer and affiliate initiatives targeting student audiences.
• Work alongside partnership teams to identify new opportunities within the student segment.
• Build and support relationships with student organizations, university groups, and youth-focused partners.
• Coordinate campus community activities and engagement initiatives.
• Monitor student trends and cultural moments to identify relevant growth opportunities.
• Track campaign performance and student marketing initiatives.
• Prepare campaign reports, post-launch reviews, and document best practices.
• Gather customer and student insights to support future strategy and program development.

Requirements

• Undergraduate degree completed at a German university (public or large private institution).
• Up to five years of experience in Growth Marketing, Business Development, Program Management, or a related field.
• Experience working with student communities, campus initiatives, youth-focused programs, or community engagement.
• Strong analytical mindset with experience using data to optimize performance.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent communication and stakeholder management skills.
• A proactive, hands-on approach and the ability to build new programs from the ground up.
• Genuine enthusiasm for travel, community building, and engaging younger audiences.
• Curiosity and initiative.
• Strong attention to detail and excellent organizational skills.
• A community-first mindset.
• Collaborative approach with the ability to work across multiple teams.
• Comfort balancing execution with continuous learning.
• Passion for launching and scaling new initiatives.

Skills

• Growth Marketing
• Business Development
• Program Management
• Data analysis
• Stakeholder management
• Community engagement
• Campus initiatives
• Youth-focused programs

Location

• Berlin

Work Type

• Full-time

Experience Level

• Up to five years of experience

Education Level

• Undergraduate degree completed at a German university

About the Company

• Our client is a globally recognized technology platform that has transformed the way people travel and experience the world.
• Built on the belief that travel should be authentic, inclusive, and community-driven, the company connects millions of people with unique places to stay and meaningful local experiences across more than 190 countries.