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About the Role
Smadex is seeking an Ad Operations Senior Manager in Austin, TX, to manage and optimize User Acquisition, Connected TV, and Retargeting campaigns for strategic clients across the Americas. This role involves ensuring campaign success through performance analysis, technical accuracy, and client goal alignment.
Responsibilities
- Own the day-to-day execution, monitoring, troubleshooting, and optimization of strategic UA Mobile, CTV, and Retargeting campaigns.
- Analyze campaign data to identify optimization opportunities, A/B tests, and make data-driven decisions to improve scale, efficiency, retention, ROAS, and client KPIs.
- Utilize attribution and performance data from MMPs to monitor performance and guide optimizations.
- Act as a senior point of contact for technical and operational troubleshooting, including tracking, attribution, pacing, delivery, creative, inventory, and performance issues.
- Partner closely with Account Management, Sales Engineering, Creative, Data Science, Product, and other internal teams to resolve issues and improve campaign outcomes.
- Translate complex operational or technical topics into clear, actionable updates for internal teams and client-facing stakeholders.
- Share knowledge, document best practices, and help mentor campaign managers or analysts through hands-on guidance and process improvements.
Requirements
- 3+ years of experience managing mobile app promotion campaigns, ideally across user acquisition and/or retargeting.
- Strong hands-on experience in mobile performance marketing, campaign optimization, and client KPI management.
- Experience working with multiple Mobile Measurement Partners, such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar.
- Strong analytical skills and comfort working with campaign data, attribution data, dashboards, spreadsheets, and performance reports.
- Ability to troubleshoot complex campaign issues across tracking, attribution, delivery, pacing, creatives, inventory, and performance.
- Excellent communication skills, with the ability to explain technical and operational topics clearly to both technical and non-technical stakeholders.
- Strong ownership mindset, attention to detail, and ability to manage multiple high-priority campaigns in a fast-paced environment.
- Experience collaborating with Account Management, Sales, Product, Data Science, Creative, or Engineering teams.
- Must have the current legal right to work in the United States.
- Does not provide visa sponsorship for this role.
Skills
- Mobile app promotion campaigns
- User acquisition
- Retargeting
- Mobile performance marketing
- Campaign optimization
- Client KPI management
- Mobile Measurement Partners (AppsFlyer, Adjust, Kochava, Singular, Branch, or similar)
- Analytical skills
- Campaign data analysis
- Attribution data analysis
- Dashboards
- Spreadsheets
- Performance reports
- Troubleshooting
- Tracking
- Attribution
- Delivery
- Pacing
- Creatives
- Inventory
- Performance issues
- Communication skills
- Technical communication
- Operational communication
- Ownership mindset
- Attention to detail
- Managing multiple campaigns
- Fast-paced environment
- Cross-functional collaboration
- Programmatic DSP
- CTV campaigns
- Incrementality testing
- MMM measurement
- Excel
- SQL
- BI tools
- Advanced data analysis
- Mentoring junior team members
- AdOps process improvement
Location
- Austin, TX
Work Type
- Hybrid
Experience Level
- Senior
- 3+ years
Salary/Compensations
- Great compensation package tailored to the U.S. market.
Benefits
- Medical, dental, and vision benefits plans
- Learning and training opportunities
About the Company
- Smadex is a leading advertising technology company founded in Barcelona in 2010 and acquired by American-based, publicly listed Entravision in 2018 (NYSE: EVC).
- We power campaigns for apps, games, and brands across Mobile and CTV using advanced machine learning, data-driven optimization, and high-performing creative strategies to deliver measurable results.
- Smadex is one of the fastest-growing DSPs in the market, and we are expanding our team to support our ambitious growth plans.
- Join a highly motivated and young team.
- Possibility of traveling to the Barcelona HQ for collaboration and team-building activities after your first year.
- Exposure to leading global app publishers and media partners in the digital advertising industry.