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About the Role

As our Senior Specialist - B2B Retail Development (EMEA), you will turn strategic brand vision into elevated physical retail experiences. You will own the presentation of On’s Shop-in-Shops (SIS) and branded environments across key wholesale partners (including JD, Foot Locker, and Snipes), ensuring every touchpoint reflects our premium identity. Bridging global strategy with regional execution, you will lead high-impact fixture rollouts, optimize retail workflows, and shape the physical consumer journey across EMEA.

Responsibilities

Develop premium brand environments for key youth culture partners, managing broad large scale roll-out planning across the UK and European markets.
Collaborate with internal and external stakeholders to deliver brand vision across key accounts of JD, Footlocker and Snipes.
Create and roll out standardized EMEA retail marketing toolkits for youth culture partners (JD, Footlocker & Snipes).
Align with global teams to ensure a consistent brand voice across all wholesale doors.
Develop a clear tiering strategy across partners' bricks and mortar estates.
Work alongside the Key Account Marketing team to develop a clear tiering process.
Ensure an easy-to-use kit of parts for broader brand roll out.
Maintain a clear B2B project roadmap, utilizing strong planning, strategic, and analytical skills.
Own the brand budget for updating key accounts.
Guide DMS locations on spend, tiering, and premiumisation.
Ensure brand lands effectively and is supported by correct budget allocation within markets.

Requirements

Typically 5+ years of relevant experience in retail marketing, space planning, visual merchandising, or brand-concept rollouts within multi-site retail or wholesale environments.
Strong track record of executing physical retail marketing and space planning initiatives in dynamic, multi-site or wholesale channels.
Excel at managing complex project roadmaps, coordinating POS production workflows, and directing external agencies and production vendors to deliver seamless campaign rollouts on time.
Act as a trusted regional partner, adept at collaborating across internal marketing, sales, and external strategic retail stakeholders.
Bring structured project management to fast-paced environments—balancing project budgets, tracking delivery metrics, and establishing seamless operational flows.
Meticulous with follow-ups, ensuring operational excellence, brand consistency, and commercial impact across all touchpoints.
Hands-on experience with POS coordination software or space planning tools.
Experience navigating multi-market European, Middle Eastern, or African retail landscapes.
Embody On’s 5 Spirits.

Skills

Retail marketing
Space planning
Visual merchandising
Brand-concept rollouts
Project management
POS coordination software
Space planning tools

Location

EMEA

Work Type

Full-time

Experience Level

Senior

About the Company

As one of the world’s fastest-growing premium sportswear brands, On is making waves globally in footwear, apparel, and accessories through pioneering technology, bold innovation, and a commitment to sustainability.
We are On’s Brand Experience, EMEA team, united by a clear mission to create the most memorable brand experiences and spark our communities.
Shaping our brand interaction across the region – defining how we show up and engage with our communities across all touchpoints.
You will join the EMEA Retail Marketing team who translate and execute On’s global retail brand strategy across all EMEA retail channels (B2B, DTC, DMS, and Distributor), ensuring alignment with local market dynamics and regional marketing initiatives.
Together, we operate as a high-trust, collaborative network.
We champion inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further.
You aren't just joining a department; you are joining a community dedicated to making On the most culturally resonant brand in the market where it all began.