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About the Role

As a Founder's Associate, you will work closely with the founders, gaining deep insights into business operations and taking on responsibility from day one. Your primary mandate is to drive the growth of the brand in Germany and the USA, with a strong focus on online channels. The role also involves expanding the retail commerce segment.

Responsibilities

• Create campaigns and purchase media on social (Meta, TikTok) and Google (SEA), expand SEO, and manage all based on ROAS, MER, and CAC.
• Manage assortment, pricing, promotions, and merchandising, improving the purchase process through ongoing A/B testing.
• Build repeat purchase rate and LTV through newsletter and email marketing, subscriptions, and lifecycle flows.
• Expand listings and sales in retail channels, particularly through online pharmacies and growing brick-and-mortar retail, and manage terms and promotion planning.
• Optimize content and PDPs on platforms and run retail media/ads for ranking and sales.
• Manage the brand using key metrics (margin, CAC, LTV), allocate budget for maximum return, and provide reporting to management and investors.
• Oversee product and market launches across all channels.
• Coordinate forecasts with management, suppliers, and logistics providers to ensure timely product availability.
• Automate recurring analyses and reports using AI tools.

Requirements

• Think in terms of revenue, margin, and unit economics, and understand how growth works.
• Analyze problems thoroughly, work confidently with numbers in Excel/Sheets, and make data-driven decisions.
• Work independently and bring projects to completion.
• Several years of experience in E-commerce, Growth, Commercial, or Consulting.
• A degree in business administration, mathematics, or a comparable quantitative field.
• Fluent German and English.
• Curiosity, Hacker Mindset, and Positive Mindset & Fun.

Skills

• Performance marketing channels (SEO, SEA, Meta, TikTok)
• Shop systems (Shopify)
• Retail or trade platforms, especially online pharmacies (Shop Apotheke, DocMorris)
• Listing, terms, and promotion management
• Supplement, Health, or FMCG environment
• US market or international e-commerce
• Product or market launches
• Logistics/fulfillment (forecast, availability, 3PL)
• AI tools for automation

Location

• Germany
• USA
• Berlin-Kreuzberg

Work Type

• 4 days in office
• Optional remote on Fridays

Experience Level

• Several years of experience

Education Level

• Degree in business administration, mathematics, or a comparable quantitative field

Benefits

• Ownership and impact with revenue and growth responsibility from day one
• Direct line to founders
• Significant creative freedom
• Office in Berlin-Kreuzberg
• Germany ticket

About the Company

• URVI (Urban Vitality) is a young supplement gummy brand with significant ambitions, evidenced by over 1,000 five-star reviews, press coverage in Vogue, GQ, and Süddeutsche Zeitung, a scientific advisory board, and 'Made in Germany' quality.
• We develop and distribute functional gummies for urban life that are as tasty as they are effective.
• Sales channels include our own online shop, Amazon, online pharmacies (Shop Apotheke, DocMorris), and brick-and-mortar retail (Budni, Edeka) in Germany and the USA.

Equal Opportunity

• As an equal opportunity employer, we are committed to a diverse, inclusive, and healthy work environment.
• We welcome applications from all qualified candidates, regardless of ethnicity, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
• We encourage women to apply, even if they don't meet every single requirement, as we value diverse qualifications and experiences.