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About the Role
Seeking an experienced Marketing Manager to execute customer-centric, ABM-led campaigns that drive demand generation, nurture existing relationships, and uncover cross-sell and white space opportunities. You will collaborate with local sales and account teams to deliver integrated marketing initiatives that fuel pipeline growth and align with business objectives.
Responsibilities
- Contribute to the creation and execution of account-based marketing (ABM) programs.
- Support initiatives that identify cross-sell opportunities within existing customer accounts.
- Collaborate on digital marketing efforts, including SEO, SEM, PPC, and analytics.
- Deliver on content strategies that align with campaign goals.
- Contribute to customer marketing programs aimed at enhancing retention, loyalty, and advocacy.
- Plan and execute industry events and webinars.
- Track, analyse, and report on key performance metrics to measure campaign effectiveness.
- Help manage nurture campaigns and marketing initiatives using Salesforce and marketing automation tools.
- Support the management of vertical marketing budgets.
- Work closely with global counterparts, including UK-based product marketing teams, to align strategies.
Requirements
- 3+ years of experience in B2B marketing, with a background in demand generation, ABM experience, and campaign execution across multiple verticals.
- Proficiency in Salesforce and marketing automation platforms, such as Marketo for campaign execution and reporting.
- Strong ability to work collaboratively within a small team and across multiple verticals.
- A data-driven approach with the ability to analyse performance and make informed recommendations.
- Experience in supporting cross-sell and customer marketing initiatives.
- Great communication and copywriting skills.
- Proactive and flexible approach to problem-solving.
- Experience working with agencies and managing marketing budgets.
Skills
- Demand Generation
- ABM
- Campaign Execution
- Digital Marketing
- SEO
- SEM
- PPC
- Analytics
- Content Strategy
- Customer Engagement
- Event Management
- Reporting
- Salesforce
- Marketing Automation
- Budget Management
- Copywriting
Location
- Australia
Work Type
- Full-time
Experience Level
- 3+ years
Benefits
- Advanced Perks At Work – Exclusive employee discounts & benefits portal
- Charity Fundraising – Proud to be a Patron of The Prince's Trust; every employee is entitled to one day of volunteering each year
About the Company
- At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.
- We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.
- OneAdvanced is one of the UK’s largest business software and services companies.
- Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.
- Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors.
- Alongside our software are our IT services, including hosting, managed services, and application modernisation.
- We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas.
- Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.
- Proud to be recognised in the Financial Times’ Best Employers 2026 list for the second-year running.