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About the Role

Wild is seeking a senior performance marketing leader to own the next chapter of its growth, managing a larger budget, expanding into new markets, and diversifying the channel mix. This role involves fusing media buying, affiliates, partnerships, and UGC into a unified acquisition engine, focusing on sharper measurement, enhanced creative execution, and world-class performance while maintaining the brand's fast-paced, entrepreneurial spirit.

Responsibilities

Own Wild's performance marketing strategy and budget across all markets and channels, accountable for CAC, payback, and revenue contribution.
Set the paid media strategy across Meta, TikTok, Google, YouTube, and emerging channels, managing senior platform relationships and ensuring platform excellence.
Lead the creative operating model for performance, defining how Wild produces, tests, and scales high-performing content globally.
Lead the affiliates and partnerships strategy, driving efficient channel growth and managing senior commercial negotiations.
Champion an AI-first operating model, embedding AI across media buying, creative, and partnerships to enhance team speed and efficiency.
Own the roadmap for measurement maturity, including incrementality testing, attribution, and reporting, translating insights into investment strategies.
Connect paid media decisions directly to Wild's LTV, retention, and unit economics in leadership discussions.
Act as a senior voice in the marketing leadership team, deputizing for the Performance Marketing Director on performance-related matters.

Requirements

A senior performance marketing leader (Head of or equivalent) with experience managing acquisition across multiple markets, including the US.
Deep hands-on expertise across Meta, TikTok, and Google, with a proven ability to scale significant paid budgets.
Commercially astute, connecting paid decisions to LTV, retention, and unit economics.
Experience owning or closely collaborating with content or UGC functions, understanding performance creative drivers.
Proficiency in running incrementality testing (Geo, in-platform lift, or similar) and understanding measurement trade-offs.
Experience embedding AI into workflows and team operations.
Experience in fast-growth consumer brands, comfortable with pace, ambiguity, and iterative shipping.
Experience with affiliates, influencer, or commercial partnerships is a strong plus.
Proven track record as an excellent people leader, building, developing, and retaining high-performing teams.

Skills

Performance Marketing Strategy
Paid Media Buying (Meta, TikTok, Google, YouTube)
Affiliates and Partnerships
UGC Management
Creative Operating Model
Measurement and Attribution
Incrementality Testing
AI Integration
LTV and Unit Economics Analysis
Team Leadership
Commercial Negotiation

Location

London, UK

Work Type

Hybrid
Full-time

Experience Level

Senior

Benefits

25 days holidays + bank holidays
9 extra remote working days
Hybrid working
Enhanced maternity, paternity & parental leave
4% Company Pension
Mental well-being support
Private healthcare
Weekly early finishes
Social events
Annual L&D budget
Free breakfast
Free & discounted Wild products
2 x team volunteering days
2 x personal volunteering days

About the Company

Wild is a fast-growing personal care brand focused on eliminating single-use plastic, starting with natural deodorant.
The brand offers refillable products with collectible cases and collaborates with major IPs.
Wild is now part of the Unilever family, enabling global expansion while retaining its start-up agility.
The company operates as a global, omnichannel business with direct-to-consumer, new markets, new categories, and major retail partnerships.

Equal Opportunity

At Wild, diversity drives innovation and creativity. We are committed to creating and maintaining a workplace where all employees feel valued and empowered to bring their most authentic selves to work.
We encourage individuals from all backgrounds to apply.
We are happy to make any adjustments to help you to perform your best in the process.