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About the Role

This is a hands-on role for someone who loves being close to the detail: building campaigns, digging into search query reports, spotting optimisation opportunities, improving audiences, testing creative, reporting clearly, and helping us move faster. You’ll sit in the B2C Growth squad, reporting into the Senior Growth Marketing Manager, and will own paid digital activity across paid search, programmatic and paid social. You’ll work closely with our Content Creator, Design team, Commercial team and wider Marketing team to get campaigns live quickly, optimise performance, and unlock new areas of growth. Paid media is the heart of this role, but you'll also own key parts of the user journey, including writing, building, and launching campaign landing pages using our web tools to ensure end-to-end performance. Over time, there may also be the opportunity to support organic social planning, scheduling, and reporting alongside our Content Creator. This would suit someone with strong hands-on performance marketing experience, ideally from an agency or fast-paced digital environment, who is ready to step into an in-house role with more ownership, more visibility, and more chance to shape what happens next.

Responsibilities

Build, manage and optimise campaigns across paid search, paid social and programmatic display.
Dive into search query reports, audiences, bids, budgets and campaign performance to spot what’s working, what’s wasting spend, and where the next opportunity is.
Work hands-on across SA360, DV360, Campaign Manager and Meta Ads Manager, ensuring campaigns are set up cleanly, tracking works, audiences flow through, and everything goes live without drama.
Help manage digital spend within agreed monthly targets, reporting regularly on pacing, CPL and performance, with clear recommendations on where to push, pause or test next.
Partner with our Content Creator and Design team to test new creative hooks, formats, audiences and messaging across paid search, paid social and programmatic.
Turn channel data into clear, practical insight, helping the B2C squad understand what’s happening, why, and what we should do next.
Take end-to-end ownership when campaigns require new landing pages and other pieces of content like quizzes, drafting page copy, building them using our CMS/web tools, and setting them live.
Coordinate briefs, assets, links, tracking and launches across content, design, web and wider marketing teams so campaigns get live quickly.
Jump into wider growth priorities when the team needs it.

Requirements

Strong experience of hands-on performance marketing experience, ideally in a fast-paced agency, media, content or high-growth in-house environment.
Strong paid search experience, with the confidence to build, manage and optimise campaigns day to day, including search query analysis, bid optimisation, budget pacing and performance reporting.
Experience with Google Marketing Platform, especially SA360 and Campaign Manager.
DV360 experience would be a big plus, particularly if you’ve worked on programmatic display campaigns.
Experience managing paid social campaigns, ideally in Meta Ads Manager, with a good understanding of how creative, audiences, placements and formats affect performance.
A proper performance mindset. You enjoy digging into the numbers, finding wasted spend, spotting growth opportunities and working out what we should do next.
Good tracking and reporting hygiene. You understand why UTMs, conversion tracking, audiences, naming conventions and clean campaign setup matter.
A roll-your-sleeves-up attitude. You’ll enjoy this role if you like pace, variety, ownership, and the odd “this isn’t technically my job, but I can help” moment.
This role will suit someone driven, proactive and commercially minded, but also kind, low-ego, positive and fun to work with.

Skills

Paid search
Programmatic display
Paid social
SA360
DV360
Campaign Manager
Meta Ads Manager
Performance marketing
Landing page creation
Web tools
CMS

Location

Remote

Work Type

Full-time

Experience Level

Mid-level

Salary/Compensations

Salary is discussed during the recruitment process.

Benefits

Octopus Energy Group offers a unique culture with autonomy and opportunities to learn, decide, and build quicker.
Perks are available through the Octopus Employee Benefits hub.
Octopus Electric Vehicles was recognized as the Sunday Times best company to work for in 2024.
Ranked among the top 100 start-ups to work for by Tempo in 2025.
Voted one of the 50 best places to work by Glassdoor in 2022.
Dog-friendly office environment.
AI is used for fair application assessment, and candidates are welcome to use AI tools for preparation.

About the Company

Octopus Electric Vehicles is part of the Octopus Energy Group, focused on accelerating the electric car revolution.
The company offers a seamless way for individuals and businesses to switch to EVs, providing cars, chargers, and energy in one package.
Launched in 2018, Octopus Electric Vehicles aims to drive sustainable change, decarbonize the planet, and provide fair pricing and excellent customer experiences.
The Octopus Energy Group is an innovative energy supplier transforming industries.
The Group includes Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures, and Octopus Labs.

Equal Opportunity

As an equal opportunity employer, Octopus does not discriminate on the basis of any protected attribute.
The company is committed to providing equal opportunities, an inclusive work environment, and fairness for everyone.
Encourages applications from individuals who may not meet 100% of the job requirements.
Seeks genuinely decent, honest, and empathetic people.