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About the Role
This role supports the Director of Marketing & Communications in executing the overall social and digital communications strategy for the Resort, driving high-quality storytelling and website traffic and revenue generation.
Responsibilities
- Develop and manage monthly content and social media calendars for the Resort’s social channels, as well as Oku and Bar Jade Instagram accounts.
- Lead monthly digital marketing planning in close partnership with the appointed digital agency.
- Drive high quality storytelling across all social and digital platforms, including the creation of three (3) SEO-optimized blog articles per month.
- Manage daily community engagement across all assigned social media channels, ensuring timely, on-brand interactions.
- Ensure all content on the Resort website and online platforms (including SABA and other third-party channels) remains current, accurate, and brand-aligned.
- Produce strong written content, with responsibilities including copywriting, basic content production, and basic video editing.
- Manage KOL and influencer collaborations, from contracting and briefing through on-site execution, ensuring alignment with the Resort’s key messaging and brand standards.
- Execute and optimize digital marketing initiatives (Paid Social, PPC, SEO, SEM) in collaboration with the Director of Marketing & Communications and Assistant Director of Marketing, with a clear focus on driving website traffic and revenue generation.
Requirements
- Strong written content production skills.
- Basic content production skills.
- Basic video editing skills.
- Experience managing KOL and influencer collaborations.
- Experience executing and optimizing digital marketing initiatives (Paid Social, PPC, SEO, SEM).
Skills
- Social media strategy
- Digital communications
- Content calendar management
- SEO
- SEM
- PPC
- Paid Social
- Copywriting
- Content production
- Video editing
- Community engagement
- Website content management
- Influencer marketing