SOCIAL MEDIA & DIGITAL MARKETING MANAGER - REGENT PHU QUOC at IHG | Berlin, DE | Rezi

SOCIAL MEDIA & DIGITAL MARKETING MANAGER - REGENT PHU QUOC at IHG

SOCIAL MEDIA & DIGITAL MARKETING MANAGER - REGENT PHU QUOC

IHG · Berlin, DE

1 months ago

SOCIAL MEDIA & DIGITAL MARKETING MANAGER - REGENT PHU QUOC

IHG · Berlin, DE

2 months ago
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About the Role

This role supports the Director of Marketing & Communications in executing the overall social and digital communications strategy for the Resort, driving high-quality storytelling and website traffic and revenue generation.

Responsibilities

  • Develop and manage monthly content and social media calendars for the Resort’s social channels, as well as Oku and Bar Jade Instagram accounts.
  • Lead monthly digital marketing planning in close partnership with the appointed digital agency.
  • Drive high quality storytelling across all social and digital platforms, including the creation of three (3) SEO-optimized blog articles per month.
  • Manage daily community engagement across all assigned social media channels, ensuring timely, on-brand interactions.
  • Ensure all content on the Resort website and online platforms (including SABA and other third-party channels) remains current, accurate, and brand-aligned.
  • Produce strong written content, with responsibilities including copywriting, basic content production, and basic video editing.
  • Manage KOL and influencer collaborations, from contracting and briefing through on-site execution, ensuring alignment with the Resort’s key messaging and brand standards.
  • Execute and optimize digital marketing initiatives (Paid Social, PPC, SEO, SEM) in collaboration with the Director of Marketing & Communications and Assistant Director of Marketing, with a clear focus on driving website traffic and revenue generation.

Requirements

  • Strong written content production skills.
  • Basic content production skills.
  • Basic video editing skills.
  • Experience managing KOL and influencer collaborations.
  • Experience executing and optimizing digital marketing initiatives (Paid Social, PPC, SEO, SEM).

Skills

  • Social media strategy
  • Digital communications
  • Content calendar management
  • SEO
  • SEM
  • PPC
  • Paid Social
  • Copywriting
  • Content production
  • Video editing
  • Community engagement
  • Website content management
  • Influencer marketing