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About the Role

Wild is seeking a senior performance marketing leader to own the next chapter of its growth, managing a larger budget, expanding into new markets, and diversifying the channel mix. This role involves fusing media buying, affiliates, partnerships, and UGC into a unified acquisition engine, focusing on sharper measurement, enhanced creative execution, and world-class operational efficiency while maintaining the brand's fast-paced, entrepreneurial spirit.

Responsibilities

Own Wild's performance marketing strategy and budget across all markets and channels, accountable for CAC, payback, and revenue contribution.
Set the paid media strategy across Meta, TikTok, Google, YouTube, and emerging channels, managing senior platform relationships and ensuring platform excellence.
Lead the creative operating model for performance marketing, defining how content is produced, tested, and scaled globally.
Lead the affiliates and partnerships strategy, focusing on efficient channel growth, commercial negotiations, and evolving the partner portfolio.
Champion an AI-first operating model, setting the long-term vision for AI integration across media buying, creative, and partnerships.
Own the roadmap for measurement maturity, including incrementality testing, attribution, and reporting, and translate insights into investment strategies.
Connect paid media decisions directly to Wild's LTV, retention, and unit economics in leadership discussions.
Act as a senior voice in the marketing leadership team, deputizing for the Performance Marketing Director when necessary.

Requirements

Senior performance marketing leadership experience (Lead, Head of, or equivalent).
Experience running acquisition across multiple markets, including the US.
Deep hands-on expertise across Meta, TikTok, and Google, with a strong understanding of platform evolution and scaling large budgets.
Commercial acumen, connecting paid decisions to LTV, retention, and unit economics.
Experience owning or closely collaborating with content or UGC functions, understanding performance creative.
Proficiency in incrementality testing (Geo, in-platform lift, or similar) and understanding measurement trade-offs.
AI integration in work processes and team management.
Experience in fast-growth consumer brands, comfortable with pace, ambiguity, and iterative shipping.
Experience with affiliates, influencer, or commercial partnerships is a strong plus.
Proven track record as an excellent people leader, building, developing, and retaining high-performing teams.

Skills

Performance Marketing Strategy
Budget Management
Paid Media (Meta, TikTok, Google, YouTube, Emerging Channels)
Affiliate Marketing
Partnerships
UGC Management
Creative Operating Models
Measurement & Analytics
Incrementality Testing
Attribution Modeling
AI Integration
Commercial Negotiation
LTV & Retention Analysis
Unit Economics
Team Leadership

Location

London, UK

Work Type

Hybrid
Full-time

Experience Level

Lead
Head of

Benefits

25 days holidays + bank holidays
9 extra remote working days
Hybrid working (3 days/week in office)
Enhanced maternity, paternity & parental leave
4% Company Pension
Mental well-being support through Spill
Private healthcare through Vitality
Weekly early finishes
Social events
Annual L&D budget
Free breakfast
Free & discounted Wild products
2 x team volunteering days
2 x personal volunteering days

About the Company

Wild is a fast-growing personal care brand focused on eliminating single-use plastic, known for its refillable, natural deodorant.
The company has expanded from a UK direct-to-consumer brand to a global, omnichannel business with major retail partnerships and collaborations.
Wild is now part of the Unilever family, combining start-up agility with global backing.

Equal Opportunity

Wild is committed to creating a diverse and inclusive workplace where all employees feel valued and empowered.
Diversity is recognized to encompass a broad spectrum of backgrounds, experiences, perspectives, and abilities.
Individuals from all backgrounds are encouraged to apply.
Adjustments can be made to assist candidates during the application process.