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About the Role
Crimson Athletics, a division of Crimson Education, is seeking a Marketing Manager to build and lead efforts in establishing the premier global brand in collegiate sports recruitment and athlete development. This role involves promoting impactful content, events, and partnerships in key markets through strategic execution and collaboration with global marketing and athletic teams.
Responsibilities
- Lead campaign strategy by sport and region, constructing quarterly marketing plans and building region- and sport-specific campaigns.
- Drive cross-functional collaboration across content, design, web development, partnerships, and sales, managing marketing projects from concept to completion.
- Collaborate with key stakeholders in AU/NZ, UK, Singapore, Japan, and China/SEA to tailor messaging and event strategy.
- Oversee multi-channel digital campaigns across paid, organic, and social media, tracking results for continuous optimization.
- Develop persuasive, on-brand content for various channels including ads, email campaigns, video reels, webinars, presentations, and blog posts.
- Lead go-to-market strategy for showcases, webinars, and partnership events, managing invitations, registration, follow-ups, and post-event nurturing.
- Own the social media presence with high-frequency, relevant, and inspiring content aligned with athlete mindset and family decision-making.
- Set KPIs, track campaign performance, and continuously optimize funnel health and lead quality using data.
Requirements
- 3–5 years of experience in marketing, ideally in youth, sport, education, or performance spaces.
- Deep familiarity with athletic culture and language, ideally as a former athlete, coach, or sports marketer.
- High-energy executor capable of taking ownership and driving work across multiple stakeholders.
- Understanding of the psychology of parents and athletes navigating high-stakes choices.
- Ability to thrive in a cross-functional, fast-paced environment with multiple competing priorities.
- Confidence in writing, presenting, and communicating across time zones and cultures.
- Bias for action, preferring to ship, test, and iterate over waiting for perfection.
- Type A personality: highly organized and detail-oriented, with strong follow-through.
- Familiarity with NCAA recruiting, admissions timelines, or tools like Salesforce, Marketo, HubSpot, or Google Analytics is a bonus.
Skills
- Marketing strategy
- Campaign management
- Project management
- Cross-functional collaboration
- Content creation
- Digital marketing (paid, organic, social)
- Social media management
- Event promotion
- Data analysis
- KPI tracking
- Communication
- Presentation skills
- Salesforce
- Marketo
- HubSpot
- Google Analytics
Location
- US
- Canada
- UK
- Singapore
- Japan
- Hong Kong
- Australia
- New Zealand
- China
- SEA
Work Type
- Remote
- Hybrid
- Flexible working environment
Experience Level
- 3-5 years of marketing experience
Benefits
- Flexible working environment
- Empowerment to structure work
- Limitless development and exposure
- $1000 individual training budget per year
- Psychologist on staff
- Insightful fireside chats and workshops
- Radical Candor feedback approach
About the Company
- Crimson Education is the world’s leading college admissions consulting firm, with over 1,490 Ivy League offers and 2,410 to the US Top 15.
- Crimson students are 7x more likely to get into the Ivy League than their peers.
- Featured on the front page of the Wall Street Journal.
- Crimson is the only college admissions consultancy that brings together former Ivy League and Top 20 admissions officers, professors and PhD teaching fellows, ISEF winners and judges, and Capstone project mentors.
- Backed by leading VC firms, including Tiger Global, Heal Partners, IceHouse Ventures, and Movac.
- Recently closed a USD $40M Series D funding round at a USD $640M valuation.
- Operates across 21 markets worldwide.
- Crimson Athletics helps student-athletes gain admission to top-tier colleges while competing at the highest levels of collegiate sports.
- Crimson Athletics is on a mission to expand opportunities for talented athletes by combining elite athletic development with personalized support and academic excellence.
- Rapidly growing start up.
- Global player with 28 markets (and growing) across the globe.