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About the Role

As a Senior Executive, Audience Marketing, you will play a key role in engaging and retaining supporters. This role focuses on below-the-line channels and offers an opportunity to deliver personalized experiences through data-driven marketing.

Responsibilities

• Translate cross-channel strategy into production-specific briefs, leading on the delivery of data and digital campaign set-up requirements.
• Oversee the campaign set-up and management process across all channels, ensuring campaign elements are audited prior to launch.
• Work with Adobe, Social and Marketing Delivery teams to deliver email, SMS, social and other specialist marketing activity.
• Undertake internal and external landscape analysis to define and develop audiences and product offerings for the marketing delivery plan.
• Translate the product marketing plan into cross-channel integrated briefs that meet audience needs and work with agencies and internal teams to deliver required outputs.
• Take responsibility for the content and creative production process, working with agencies, freelancers and in-house Creative Team to develop compelling creative.
• Work with UX experts to devise pre-launch test and learn initiatives and in-campaign A/B testing, using results to recommend areas for optimisation.
• Lead on all aspects of campaign delivery including direct mail production and fulfilment and paid digital campaign delivery.
• Lead on in-campaign reporting and post-campaign analysis, sharing recommendations for optimisation with the Audience Marketing Manager and key stakeholders.

Requirements

• Relevant experience of delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs.
• Experience in digital and below-the-line channels.
• Good understanding of end-to-end supporter or customer journeys and the role of different channels in fully integrated campaigns.
• Data-driven with a good understanding of UX principles and experience of interpreting results and using insight to recommend opportunities for optimisation.
• Experience of developing highly effective campaign assets for use across channels.
• Experience working day-to-day on email service platforms (Adobe desired but not essential).
• Commercially aware with understanding of budget management.
• Experience of building positive working relationships and working effectively as part of a team.
• Experience of managing own workload, meeting deadlines and effectively handling changing priorities.
• Must be eligible to work in the UK.

Skills

• Email marketing
• SMS marketing
• Direct mail
• Telemarketing
• Paid social
• Data-driven marketing
• Adobe
• UX principles
• Campaign management
• Content production
• Creative development
• A/B testing
• Reporting
• Analysis

Location

• Stratford, London

Work Type

• Office-based with high flexibility (1-2 days per week in the office)
• Full time
• 12 month fixed-term contract

Experience Level

• Senior

Salary/Compensations

• £33,000 - £37,000

Benefits

• Generous benefits package
• Wide range of career and personal development opportunities
• High-quality tools
• Policies and processes to improve work-life balance

About the Company

• Cancer Research UK exists to beat cancer.
• Our organisation values are: Bold, Credible, Human, Together.
• Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do.

Equal Opportunity

• We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.
• We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion.
• We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen.
• Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.