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About the Role

The Marketing Data Delivery Executive will deliver best-in-class marketing experiences for players and work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing tech stack. This role involves balancing competing priorities and delivering accurate communications to players.

Responsibilities

• Own CRM data delivery process for BAU and automated processes running via multiple channels.
• Work on incoming commercial briefs to build, QC and deliver accurate campaign flows.
• Champion QC enhancements and ensure best practices are followed for all targeting and suppressions applied in campaign flows.
• Manage build, QC and delivery of targeted marketing campaigns across international markets, including automated and triggered programmes for various customer segments and life stages.

Requirements

• Working towards becoming a marketing data subject matter expert responsible for effective and timely end-to-end delivery of CRM programs across Email, SMS, Push and Social channels.
• Understand, document, customise and optimise the campaign management process whilst monitoring performance and resolving any delivery issues.
• Support in mapping of CRM requirements to system & technical requirements, ensuring that CRM can exploit its considerable data assets by proactively identifying gaps or broken processes & procedures with recommendations for fixes.
• Own, plan, coordinate and manage new data requirements with the database teams and communicate status of them.
• Understanding of data management and CRM best practice within multi-channel communications.
• Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools.
• Ability to work with both technical & non-technical team members, helping teams to navigate complex data landscapes.
• Strong understanding of CRM segmentation and database marketing.

Skills

• Proficiency using SQL
• Experience using campaign toolsets like Adobe Campaign or Bloomreach Engagement a bonus

Benefits

• Flexible ways of working
• £/€1,000 learning fund
• Yearly bonus
• Unlimited Holiday
• Pension contribution scheme
• Private healthcare
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme
• 16 hours paid volunteering time per year

About the Company

• Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world.
• Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better.
• By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for all our stakeholders.
• We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.
• Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
• The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola.
• At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always.
• We win together through team spirit and unparalleled dedication.
• When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game.
• We see opportunity everywhere and there is always more to discover...

Equal Opportunity

• We’re working to be an inclusive employer.
• We encourage people from all backgrounds, ways of thinking and working to apply.
• Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
• If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.