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About the Role
As a Senior Go-to-Market Manager, you will be responsible for successful product launches and the continuous development of our Go-to-Market strategy. You will drive innovation in healthcare by bringing new products to market and managing complex marketing projects.
Responsibilities
- Independently plan, prioritize, and manage product and vertical launches (e.g., Weight Loss, Hair Loss, Men's Health).
- Coordinate trade fair appearances and strategic special projects for the entire group.
- Ensure structured, timely, and successful project implementation.
- Develop cross-channel marketing campaigns from concept to live execution.
- Coordinate briefings, production, implementation, and optimization with internal experts (Performance Marketing, CRM, Creative, etc.).
- Translate strategic management ideas into concrete marketing roadmaps.
- Create compelling pitch decks, decision papers, briefings, and concepts.
- Coordinate agencies and service providers, including clear briefings and feedback processes.
- Ensure external services align with internal teams and meet quality standards.
- Continuously improve Go-to-Market processes with standardized playbooks, templates, and structured rollout processes.
Requirements
- Proven Go-to-Market experience with independently managed marketing campaigns or product launches and measurable results.
- Minimum of five years of professional experience in marketing, preferably in D2C or E-commerce.
- Close collaboration with Performance Marketing, CRM, Content, and Creative teams.
- Strong understanding of holistic marketing strategies.
- Excellent project management skills: structured planning, translating into work packages, coordinating multiple stakeholders.
- Ability to work organized, solution-oriented, and maintain an overview under high pressure and changing priorities.
- Strong communication skills across all levels.
- Ability to present complex topics clearly.
- Formulate convincing briefings and decision documents.
- Communicate confidently with internal teams, external partners, and management.
- Proactive, hands-on mentality with a focus on independent project completion.
- Entrepreneurial thinking, identifying and pragmatically implementing optimization potential.
- Experience in the HealthTech or startup environment is a plus.
- Knowledge of regulated markets like telemedicine or HealthTech is a plus.
- Experience in fast-growing startups or scale-ups is a plus.
- Familiarity with tools like Figma or Adobe is a plus.
- Good sense of design is a plus.
Skills
- Go-to-Market Strategy
- Product Launch Management
- Marketing Campaign Management
- Project Management
- D2C Marketing
- E-commerce Marketing
- Performance Marketing
- CRM
- Content Marketing
- Creative Development
- Stakeholder Management
- Agency Management
- Process Optimization
- Strategic Planning
- Communication
- Problem Solving
- Entrepreneurial Thinking
- Figma
- Adobe
Location
- Berlin, Germany (Friedrichshain-Kreuzberg)
Work Type
- Hybrid
- Flexible Working Hours
Experience Level
- Senior
Benefits
- Opportunity for creative input and responsibility.
- Active participation in company development.
- Flexible working hours.
- 31 days of vacation (30 vacation days + half days on Christmas Eve and New Year's Eve).
- Professional and personal development opportunities.
- Company pension plan with DYNO.
- Wellpass membership for sports, fitness, and health offers.
- Access to Probonio & Corporate Benefits platform for discounts and employee offers.
- Modern workspace with a view of the Spree and a roof terrace.
About the Company
- A healthcare organization combining clinic, laboratory, telemedicine services, and an IT company.
- Focuses on advancing healthcare through preventive services, eHealth, and Public Health.
- Utilizes smart logistics, digitalization, diagnostics, and individual prevention.
- Reimagining healthcare and diagnostics by questioning the status quo.
- Offers telemedicine services for medical cannabis access.
- Supports patients with modern solutions for medically supervised weight reduction.
- Plans to expand services to include more prevention and health offerings.