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About the Role

Shape an interconnected, future-ready retail community in EMEA by championing a unified regional strategy, elevating the brand across all touchpoints (DMS, DTC, B2B, and concession), and setting new standards for consistency and excellence. Lead the shift from reactive execution to proactive, strategic impact, embedding innovation, organization, and shared expertise. Build a digitally enabled, high-performing team to deliver a seamless consumer experience and drive accelerated growth.

Responsibilities

Direct the retail marketing strategy and end-to-end delivery for DTC & DMS expansion programs, creating high-impact opening programs and seamless operational roadmaps.
Own the rolling EMEA retail marketing calendar, adapting global campaign toolkits to land locally resonant activations.
Streamline team workflows and channel communications, delivering best-in-class launch toolkits and seasonal alignment.
Serve as the strategic bridge between Global, Sub-Regional, and DMS teams, leveraging strong influence and collaboration to scale global brand ambitions.
Oversee regional retail marketing allocations, optimizing tool production and campaign execution in close partnership with Production, VM, and Global counterparts.
Support, mentor, and foster a high-performing, inclusive team, establishing clear roadmaps and scalable ways of working.

Requirements

Typically 8-10 years of progressive retail marketing experience, including senior managerial roles leading multi-channel or multi-site environments within premium commercial, lifestyle, or sportswear sectors.
Proven track record of translating global brand visions into locally compelling retail activations.
In-depth understanding of owned DTC, partner stores (DMS), wholesale, or franchise models.
Demonstrated experience navigating diverse international markets (prior exposure to Europe, GCC, or broader EMEA sub-regions is highly valued).
Exceptional communication and influencing skills with a demonstrated passion for developing talent, setting clear roadmaps, and leading high-trust teams.
Ability to leverage data, consumer insights, and market trends to manage budgets effectively and maximize campaign ROI.
Prior experience in high-growth, matrixed organizational structures.
Familiarity with digital integration and modern retail technology platforms in physical stores.
Embody On’s 5 Spirits.

Skills

Retail Marketing
Brand Strategy
Multi-channel Marketing
DTC
DMS
B2B
Project Management
Team Leadership
Budget Management
Stakeholder Management
International Marketing
Digital Integration

Location

EMEA

Work Type

Full-time

Experience Level

Senior Manager
8-10 years

About the Company

On is one of the world’s fastest-growing premium sportswear brands, redefining performance through pioneering technology, bold innovation, and a commitment to sustainability.
The Brand Experience, EMEA team is united by a clear mission to create the most memorable brand experiences and spark our communities.
The EMEA Retail Marketing team translates and executes On’s global retail brand strategy across all EMEA retail channels (B2B, DTC, DMS, and Distributor), ensuring alignment with local market dynamics and regional marketing initiatives.
We operate as a high-trust, collaborative network, championing inclusivity and creativity, united by a shared belief that movement has the power to inspire people to dream big and go further.
We are dedicated to making On the most culturally resonant brand in the market.