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About the Role

We are looking for a Global CRM Manager - Experimentation to own the testing framework, rigor, and execution of CRM experiments across both B2C and B2B. This is an execution-focused role where you will design, run, and analyze experiments end-to-end, working closely with Campaigns and Lifecycle teams to decide what to test, execute it with statistical rigor, and turn results into scalable recommendations.

Responsibilities

• Own the end-to-end design of CRM experiments across B2C and B2B, including hypothesis framing, variant design, audience/sample sizing, and success metrics.
• Partner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmap.
• Ensure experiments are correctly instrumented and tracked for reliable and measurable results.
• Analyze experiment performance, apply statistical rigor to determine significance, and translate results into clear, actionable recommendations.
• Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams.
• Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge.
• Establish governance for experiment prioritization, approval, and execution to avoid test collisions or conflicting results.
• Champion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teams.
• Partner with the Marketing Analytics team on measurement approaches for complex or multi-touch experiments.
• Proactively share experiment results and learnings across global and local teams through reporting, readouts, or knowledge-sharing sessions.

Requirements

• Extensive experience designing and running CRM/marketing experiments, ideally across both B2C and B2B contexts.
• Strong grasp of experimentation fundamentals, including statistical significance, sample sizing, test design, and common pitfalls.
• Experience with Braze and/or SFMC, with sufficient platform fluency to design testable campaign variants.
• Strong communication skills, with the ability to translate statistical results into clear business recommendations for non-technical stakeholders.
• Experience with Amplitude's experimentation platform is a plus.
• Experience with tools like Airtable for tracking, organizing, and surfacing experiment results is a plus.
• Project management experience with tools like Asana is a plus.
• Send CV in English.
• Applications only accepted through the platform.

Skills

• CRM experimentation
• B2C marketing
• B2B marketing
• Experiment design
• Statistical significance
• Sample sizing
• Test design
• Braze
• SFMC
• Amplitude experimentation platform
• Airtable
• Asana
• Project management
• Communication

Location

• Copenhagen
• Berlin

Work Type

• Hybrid working

Experience Level

• Extensive experience

Benefits

• Hybrid working from offices, at home or abroad
• Extra parental leave and days off beyond local legislation
• Option to take an extra week of unpaid leave
• Health insurance
• Pension plans (subject to country of employment)
• Additional days off for significant life events
• Regular social events
• Coffee, snacks and fully-equipped kitchens
• Monthly free Surprise Bag
• Paid volunteer time through Shareback volunteering programme
• Access to Employee Resource Groups (Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse)

About the Company

• Too Good To Go has an ambitious goal to inspire and empower everyone to fight food waste.
• More than 1/3 of the food produced in the world is wasted, impacting the planet with 10% of greenhouse gas emissions coming from food waste and loss.
• Too Good To Go is the world's largest food waste fighting app, connecting stores with unsold food to consumers.
• Too Good To Go is a certified B Corporation.
• The company aims to inspire and empower everyone to take action against food waste through educational tools, business solutions, and legislative change.
• The company has 120 million users in 21 countries, saving over 500 million meals.
• The company is growing fast and aims to achieve more.

Equal Opportunity

• We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
• If you need reasonable accommodation at any point in the application or interview process, please let us know.