Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Serve as the strategic voice and face of TSA Austin, acting as the chief spokesperson and media liaison. Drive philanthropic opportunity through building civic and media relationships, translating communications into measurable donor engagement and fundraising growth, and leading direct mail strategy. Cultivate community partnerships and champion mission initiatives to build trust and long-term donor relationships.

Responsibilities

Plans, directs, monitors, and evaluates all internal and external media and public relations functions.
Serves as Public Information Officer for all disaster services.
Serves as liaison to all media ensuring the desired message is communicated.
Takes photographs and writes articles covering Salvation Army events.
Plans, directs, and supervises the work of assigned staff.
Trains and instructs employees in proper methods and procedures.
Monitors work in progress and upon completion, ensures accuracy, completeness, and compliance.
Conducts performance evaluations and provides hiring/firing recommendations.
Supervises all aspects of Area Command Development Department in the absence of the Director of Development.
Represents The Salvation Army to the press and public as chief corporate spokesperson.
Fields and directs responses to all media-related inquiries.
Maintains database of public relations contacts.
Develops ideas and opportunities for feature articles, interviews, presentations, and other public relations activities.
Attends special events for the purpose of recording the event in photograph and writing.
Conducts research and develops a file of stories and testimonials.
Submits news and press releases of special Salvation Army events, meetings and projects to local media and internal outlets.
Assists with the development of promotional or fundraising tools.
Develops local public relations guidelines and procedures.
Assists and coaches company staff with public speaking engagement, presentations, and preparation of articles.
Works in cooperation with the Director of Development in developing and implementing media interview training for officers and staff.
Serves as Public Information Officer (PIO) for all disaster services.
Serves as representative to the local American Red Cross, City and County Disaster Planning and VOAD organizations.
Develops printed materials such as brochures, flyers, posters and other related matters.
Coordinates special mass mailings to the general public.
Prospects new donors.
Plans and coordinates media advertisements including local television, radio, newspaper coverage, outdoor posters and other related items.
Ensures that the image projected is in compliance with The Salvation Army standards and mission.
Evaluates appropriateness and effectiveness of public relations efforts.
Writes and submits news and press releases to radio, television and print media.
Designs, develops, writes and prepares a regular newsletter for supporters.
Organizes, develops and ensures an annual report is prepared.
Assists in the design and usage of Salvation Army web site and related social media and electronic communication mediums.
Develops contacts and relationships with media representatives.
Serves as liaison to all media outlets.
Seeks opportunities for promotion of Salvation Army programs.
Creates general awareness of The Salvation Army in the community.
Maintains communication with the DHQ PR division of the Development Department.
Prepares and conducts presentations for community and public relations groups.
Serves as Salvation Army spokesperson to groups at civic clubs, corporations, small businesses, colleges and universities, schools, other non-profits, and churches.
Establishes and maintains strong relationships with volunteers and leaders of key organizations.
Manages relationships to meet short and long term goals of developing target market opportunities, creating organizational alliances and requesting financial support.
Identifies, cultivates, recruits, motivates and coaches all level volunteers.
Plans and implements organization’s media relations strategies, policies, and procedures.
Evaluates the effectiveness of all strategies and makes recommendations for change.
Quantifies results of media placement for Area Command for analysis, trends and management reports.
Develops crisis response in cooperation with the Area Commander.
Responds to negative publicity.

Requirements

Ability to meet attendance requirements.
Ability to read, write and communicate in the English language effectively.
Ability to work under the pressure of deadlines and time constraints.
Ability to speak before large groups in person, by radio and television.
Ability and willingness to conduct all duties in accordance with the ministry of the organization and its Christian principles.
Conducts all communications and job duties with the highest level of professionalism.
Duties are usually performed seated.
Sitting may be relieved by brief or occasional periods of standing or walking.
Limited amount of physical effort required associated with walking, standing, lifting and carrying light objects (less than 25 lbs.).

Skills

Public Relations
Communication
Media Liaison
Spokesperson
Storytelling
Campaign Management
Community Presence
Direct Mail Strategy
Partnership Development
Fundraising
Public Speaking
Writing
Photography
Social Media
Crisis Response

Location

TX-Austin AC - Austin, TX 78723

Work Type

Mon-Fri 40 hours per week

Experience Level

At least four years progressively responsible experience managing a public relations program

Education Level

Bachelor’s degree from an accredited college or university in Public Relations, Communication or a related field

Benefits

29 days PTO
12 Paid Holidays
Affordable Health Insurance
Retirement Benefits with Employer Match

About the Company

The Salvation Army

Equal Opportunity

Veterans | Disabled